you still have to get past the "understanding" of new....dare i say WEIRD tld's
these "paid" for creations do not have market capitalisation or infiltration so davids.plumbing sounds great IF everywhere you looked all plumbers were using .plumbing and thats where i see the issue.
for me davidsplumbing.com.au is better or dubboplumbing.com.au
.bmw i have always stated is better then most, as it could be used for branches eg: dubbo.bmw , toorak.bmw , snoopy commented previously that there is a melbourne in florida so once again a small fail. but .bmw having THE COMPANY endorse it and most likely GIVE it away would make it succeed from a marketing point of view rather then a profitable point of view until you get the premiums like someone being allowed to own i3.bmw ! , z4.bmw etc but what really would they do with it ??????????? maybe hold it until its a famous as xj6.jag ?
would anyone prefer dubbo.bmw over dubbobmw.com.au ? most likely and thats not a trash of .com.au its just a fact if bmw got that strategy then it would work i think. as for all the rest i don't see them overly hurting the .com.au
tim
I suspect a lot of dealers wouldn't want any part of it. They've all got established web presences and I think unless it is a direct order from BMW they wouldn't see the need to make a risky change.
If you look at what BMW has done though they launched a site celebrating its hundredth birthday
http://www.circleid.com/posts/20160322_new_bmw_site_aligns_bmw_tld_with_the_companys_future/
I can't find any other site in Google other than next100.bmw. That is basically saying "
Hey we aren't so sure about this so lets launch try it on something totally unimportant to our business". The site peaked at a couple of hundred visitors a day according to Semrush.com, now about 30 visitors per day.
They haven't seemed to have done anything since so I'm guessing it was seen as not working well in terms of confusion, ditto for Overstock, Alphabet. If it did work well for BMW they'd be launching a lot more sites.
So there is people tinkering but the results are pretty clear, they don't need to issue a press release saying it didn't work well, they just forget about the site and never use it again.