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The rising popularity of .Com in Australia

Discussion in 'Domain News' started by snoopy, Sep 4, 2017.

  1. snoopy

    snoopy Membership: VIP

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    I think that is what it comes down to. If people want to target a global market they only need one extension to cover the lot, simple and easy. For a local business they can use a .com and it is a simple well known address, no red tape, no administrator risk, and the option to expand anywhere in the world if they want to.
     
  2. chris

    chris Administrator

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    auDA Member:
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    For global markets, no doubt about .com, but for local businesses and those that want a local presence I still think .com.au is preferred. There's also the issue of availability, .com's sometimes just aren't an option.

    A question I often get is "what is better?" (assuming they have both .com and .com.au)

    • example.com/au
    • example.com.au

    ..and occasionally au.example.com (but that's third on my list)

    "Better" is subjective, but I don't think one has any clear benefit over the other, and either one will have bleed. My own personal view is that the .com.au performs better for local search results. Depends on the type of business, horses for courses.

    Always interested in data or references on this.

    What do you think the longer term trends are @snoopy @Data Glasses ?
     
  3. snoopy

    snoopy Membership: VIP

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    Lots of local companies use .com and but I have never seen one stick a /au on the end when advertising, I've never seen one use a subdomain other than www. either.

    For a global company they don't need to use this either, just advertise the example.com and redirect it to whatever url if they want to, customers won't take any notice and some browsers won't even show all of that even if they do redirect it. https://www.domain.com/au/page.html, nobody takes any notice of all of that, its gobbledygook because they are already at the site.

    Whilst historically .com.au has been preferred for purely local companies I think this is in decline as can be seen from the Alexa data at the start of this thread and the fact that .au growth has been close to zero for a long period of time. I think this paints a picture of growing .com usage by local businesses. How many millennials want to put .au on the end of their new website? I'd say the number is less and less each year.

    I think there is a global movement away from cctlds to .com, added to that new tlds are dying. It can all be seen in those Centr stats. The world is gradually gravitating to one extension. That makes a lot of sense to me much like we have one dominant search engine, one dominant social media company, one dominant ecommerce company, one dominant auction site.
     
  4. Data Glasses

    Data Glasses Membership: VIP

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    I think from a "red tape" point of view the .com works best, ya gotta wonder how many folk have tried to register a domain name only to be told "But you do not have a A.B.N ....... sorry" They then go to Godaddy because they see the ads on Television and register "SouthYarraHats/Com" They then use the website builder and have an instant internet presence. I just don't ever see .com.au advertising ?
     
  5. snoopy

    snoopy Membership: VIP

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    Agree, .com.au has major issues with red tape, people starting a business from home are far less likely to use it I'd say as they may not yet have an ABN, and those types of registrants where most of the future growths likely to come from in my view. People should consider shifting with the tide as the extension is unlikely to be reformed.

    Screen Shot 2019-03-15 at 2.00.51 pm.png

    (The above type of buyer may not yet have an ABN.)
     
  6. Scott.L

    Scott.L Membership: Trader

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    auDA Member:
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    upload_2019-3-15_17-55-54.png

    CENTR released their quarterly stats -
    The report shows that general market uptake of domains has slowed this may have resulted in overall market saturation (gTLD choice overload) or social media uptake. See full report here:
     
  7. Scott.L

    Scott.L Membership: Trader

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    auDA Member:
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    upload_2019-3-15_18-0-16.png

    For many years .au was ranked in the top 10 now, .au isn't even in the top 15 ccTLD's (Good Job Mr Boardman)
     
  8. Data Glasses

    Data Glasses Membership: VIP

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    (The above type of buyer may not yet have an ABN.)[/QUOTE]
    Or a Logie
     
  9. Data Glasses

    Data Glasses Membership: VIP

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    I see DataLand / Com is at $1709 via DropCatch ...... handy name for Data fans
     
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  10. chris

    chris Administrator

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    auDA Member:
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    SouthYarraHats/Com would still look better with an .au on the end I reckon, but that's just my opinion :)

    I agree the ABN restriction is a hurdle for some people, but that could be something that is addressed, i.e. residents etc.
     
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  11. Data Glasses

    Data Glasses Membership: VIP

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    I see the domain went for just over $4,000
     
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  12. snoopy

    snoopy Membership: VIP

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    It could be, but let’s not forget auDA is a basket case organisation. There Is no way good decisions will get made for this extension so let’s factor that in to any future predictions.

    Things could have been fixed 20 years ago but instead they fluffed around with nonsense like .id.au for people who don’t have an ABN.
     
  13. Data Glasses

    Data Glasses Membership: VIP

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    Worth noting that South Yarra is a bit of a shopping destination for celebs and oversea's visitors, a .com would not look out of place imo, cheers
     
  14. chris

    chris Administrator

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    True @Data Glasses

    Was more thinking DubboDentist, would go for the .com.au.
     
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  15. Data Glasses

    Data Glasses Membership: VIP

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    Just go "toothless" for Dubbo , it's like Racing/Com .. sometimes allowing for international visitors will only enhance
     
  16. snoopy

    snoopy Membership: VIP

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    I think it is still a way off for a business like that but it may only be a matter of time before we see more using .com. One thing is in the medical field they would have their ABN stuff sorted before starting and they are local with little potential to export so they'd get less loss to people choosing .com.
     
  17. snoopy

    snoopy Membership: VIP

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    More bad new for cctlds, this time from the organisation who is charged with promoting cctlds!

    https://www.centr.org/library/libra...startup-businesses-2017-vs-2018-analysis.html

    Also page 5 has some a very sobering graphic, where local startups using .com far outnumbered country code in every single country studied!
    eg,
    "2,122 companies in the United Kingdom received funding in 2018. Of those, 434 or 20% chose .uk as the domain name to base their business on, and 1,310 or 62% chose a .com domain name."
    Screen Shot 2019-05-24 at 4.21.13 pm.png

    In my view
    • Cctlds numbers will eventually start to shrink, I think in the next 5-10 years.
    • The majority of new businesses worldwide will prefer .com as even very small local businesses begin to factor in export sales.
    • Over time using a cctld will be seen as a limiting factor that is best avoided at the start. That seems to be playing out with getting funding for startups but may filter down to mum and dad businesses as well.
     
    Last edited: May 24, 2019
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  18. chris

    chris Administrator

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    One issue I come across is that the .com often isn't available.

    For startups I agree, but for local businesses, it's not just a question of choice, it's also availability and price. I'm not anti .com, but I'm not anti .com.au either.
     
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  19. Data Glasses

    Data Glasses Membership: VIP

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    That's why "PetesPlumbing" only needs a .net/au
     
  20. ttfan

    ttfan Membership: Community

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    auDA Member:
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    Personally I tend to trust .com.au more than .com.
    Also when Googling just for local results, it's not uncommon to include the site:.au , which would exclude .com from the results.
    Some businesses may want to show they're Australian owned because that's their strength... for example those that sell milk powder to Asia want to emphasise it's an Australian product.
    I don't disagree with the points made above, but I do think .au will continue to have a place.
     
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