I'm sure we all knew this but a comprehensive study by Microsoft/Stanford really makes it indisputable:
http://searchengineland.com/microso...ally-do-favor-some-domains-over-others-104560
If you believe that CTR matters for ranking (as I do), then it follows that 'good' domains will also rank better regardless of the actual keywords within. But if you combine that with strong keywords within, closely related to the search queries you actual have a 2-pronged benefit.
And then there are the SEM implications...
Higher CTR ---> Higher Quality Score ---> Lower CPC/Higher Position ---> More Efficient CPC Campaign
http://searchengineland.com/microso...ally-do-favor-some-domains-over-others-104560
If you believe that CTR matters for ranking (as I do), then it follows that 'good' domains will also rank better regardless of the actual keywords within. But if you combine that with strong keywords within, closely related to the search queries you actual have a 2-pronged benefit.
And then there are the SEM implications...
Higher CTR ---> Higher Quality Score ---> Lower CPC/Higher Position ---> More Efficient CPC Campaign