1. Welcome to DNTrade. If you want to find out about the latest domain name industry news or talk, share, learn, buy, sell, trade or develop domain names - then you've come to the right place. It's a diverse and active community, with domain investors, web developers and online marketers - and it's free! Click here to join now.
    Dismiss Notice

Study Proves Domains Matter for CTR

Discussion in 'Domain News' started by DavidL, Dec 16, 2011.

  1. DavidL

    DavidL Membership: VIP

    Joined:
    Jun 18, 2008
    Messages:
    2,613
    Likes Received:
    19
    auDA Member:
    Yes
    I'm sure we all knew this but a comprehensive study by Microsoft/Stanford really makes it indisputable:

    http://searchengineland.com/microso...ally-do-favor-some-domains-over-others-104560

    If you believe that CTR matters for ranking (as I do), then it follows that 'good' domains will also rank better regardless of the actual keywords within. But if you combine that with strong keywords within, closely related to the search queries you actual have a 2-pronged benefit.

    And then there are the SEM implications...

    Higher CTR ---> Higher Quality Score ---> Lower CPC/Higher Position ---> More Efficient CPC Campaign
     
  2. Drop.com.au

    Drop.com.au Membership: VIP

    Joined:
    Nov 15, 2009
    Messages:
    812
    Likes Received:
    91
    Unfortunately, I think there's been a few domainer blogs jump on this too soon without digging into the content.

    The report seems to confuse the words "brand" and "domain" and doesn't necessarily prove the correlation between keyword domains and CTR.

    Andrew Alleman has written an article at http://domainnamewire.com/2011/12/1...rosofts-study-has-nothing-to-do-with-domains/

    Not that I disagree with the premise that Keyword domains improve CTR, just that this isn't the research to prove it.

    Andrew
     
  3. DavidL

    DavidL Membership: VIP

    Joined:
    Jun 18, 2008
    Messages:
    2,613
    Likes Received:
    19
    auDA Member:
    Yes
    Which report? The actual report or that searchengineland article?

    I think the conclusion is:

    1) People consider the domain name carefully before clicking and that it has a big influence in CTR
    2) People will judge that domain as delivering credibility to the page

    This is distinct from keywords, Andrew. It's saying a 'reputable' domain can help CTR. I take that to mean names like:

    Microsoft.com
    Blue.com
    Electricity.com.au
    Hobart.com.au

    So, it's still good news :)