What's new

Google Says .app Domain Helps Apps Get Discovered

Rhythm

Top Contributor
The study is flawed as it claims tlds have a benefit. Google has stated they do not. What they are possibly seeing is a slight EMD benefit which has nothing to do with extension.

ok

 

Rhythm

Top Contributor
Basically this linkedin author has taken a statement by Google than means very little and tried to drum it up into something it is not.

Yes a .app domain could help an app get discovered. Putting a sign around your neck and walking around the streets could also help an app get discovered. Funny how these registrar related people will latch on or skew just about anything.

btw: despite this person claiming to be in "content marketing", they actually work for 101domain, they are one of the worst for telling porky pies about new tlds,

"Ad hominem attacks can take the form of overtly attacking somebody, or more subtly casting doubt on their character or personal attributes as a way to discredit their argument. The result of an ad hominem attack can be to undermine someone's case without actually having to engage with it."

https://yourlogicalfallacyis.com/ad-hominem
 
Last edited:

Jimboot

Top Contributor
Sorry I don't have time to educate you. Look at the search you did. No ads. No one is interested, low search volume so little competition. The phrase "yellow photos" has more than double the volume. If reversephotos.com existed it would blitz it as it would get more clicks. Google has said they have no effect and Semrush data possibly an adverse effect. I don't argue opinions. I look at the data when it comes to this. We have a saying in our office don't bring an opinion to a data fight. If you refuse to accept Google's assertions I can't help you. Here's some more data https://www.semrush.com/blog/new-research-visitors-don-t-trust-alternative-domain-extensions/
 
Last edited:

snoopy

Top Contributor
Sorry I don't have time to educate you. Look at the search you did. No ads. No one is interested, low search volume so little competition.

Yes, the correct term is "reverse imagine search" (100 times more popular). The term has almost no competition though (0.03 competition score).

Google looks to rank this site for a very large number of terms so I do not think this is a the case of Google giving preference for exact match reasons.
 

DomainNames

Top Contributor
Maybe auDA and the PRP should look at this survey.

"70.5% of respondents
surveyed overall said they trust domains with ‘.co.uk’ and ‘.com’ more than alternatives."


"VARN Original Research: How your domain name could be damaging your business
We asked 1000 respondents whether they trust companies with .co.uk and .com domains more than those with other newer domains such as .eu, .biz, .net, .fashion, .london and .digital, and over 70% of them said they did.


TLDs such as .auto, .london, .bank etc may help to make website addresses more memorable for users, but what about search engines?

Top level domains (TLDs) are the abbreviations at the end of website addresses, such as .com, .edu, .gov, etc. Since 2014, business owners have been able to apply to create their own TLDs and since then over 1000 new TLDs have been introduced. Many thought this would be a game changer for marketing and SEO, with millions of websites using these new TLDs, but in reality over half of all websites on the internet still use .com as their domain.

There are many ways that businesses can use TLDs- whether to signify which industry they are in, e.g. .fashion or .finance; as a creative solution to shorten their URL, e.g. from smithreeddentists.com to smithreed.dentist; or for big brands, using their name as the extension e.g. .barclays. But what do users think?

70% of people don’t trust newer website domains

To find out we surveyed 1000 people from across the UK who represented a range of ages, and asked the following question:

Do you trust companies with .co.uk and .com domains more than those with other newer domains like .eu, .biz, .net, .fashion, .london, .digital etc?

– I trust .co.uk and .com domains more
– I trust all domains the same
– I trust .eu, .biz & .london etc domains more



The answers varied depending on the group of people surveyed; it seems women are more cautious than men, as 74% of women trust .com and .co.uk domains more compared to only 67.3% of men, and while 29.1% of men said that they trust all domains the same, only 22.9% of women felt the same. We also found big differences in results when comparing the different age ranges of the UK, as younger respondents seemed much less trusting of new domains than their older counterparts.



Of the 25-34 year-olds surveyed, 77.6% chose ‘I trust .co.uk and .com domains’, and only 21.3% of them confirmed that they trust all domains the same. Compare this to the 55-64 year olds: 35% of them answered ‘I trust all domains the same’, and 61% of them trust .com and .co.uk domains more- a whopping 16.6% less than the younger generation.



How do domain names affect SEO?
TLDs such as .auto, .london, .bank etc may help to make website addresses more memorable for users, but what about search engines? Google has confirmed that their algorithms treat new TLDs the same, and will rank search results according to their relevance to the searcher’s query, regardless of the TLD. There are still questions around whether using TLDs as keywords can positively affect rankings- the use of keywords in URLs generally can have a positive effect on rankings, and there have been examples of companies seeing a boost in rankings after changing to a top level domain which is also a keyword relevant to their brand, suggesting that in some instances the Google algorithms are interpreting the URL as a keyword phrase. However, Google have since warned webmasters not to switch from their current TLDs to new TLDs just in the hope of boosting rankings, as changing domains involves a lot of work and can even result in a drop in rankings.

In terms of search engine users, some people may be more likely to click on results which include keywords as the TLD, as search terms are shown in bold within the search results and so users may judge them more relevant to their query. However as our survey results reveal, some users do not trust newer domains as much as more familiar ones, and so this might mean they are less likely to choose them from search engine results pages (SERPs). So why do people not trust newer domain names as much? Well security seems to be the main reason. Some internet users associate the new domain names with spam, or fear that the site may not be secure so personal information and payment details may be at risk.

What does this mean for your website?
Ultimately we can summarise it as trust= CTR= rank. If users trust older extensions such as .com over the newer ones then websites with new TLDs will have lower click-through rates (CTR), which could then over time mean they perform less well in rankings. If you are considering moving to or registering a site on a new TLD, consider which will be best suited to your brand and website, and avoid uncommon domain names in case users consider them to be spam."
 

Data Glasses

Top Contributor
Not sure why .net and .biz are next to .london .fashion etc
~
.net is not new
~
even .biz is fifteen years old now
 

Rhythm

Top Contributor
Sorry I don't have time to educate you. Look at the search you did. No ads. No one is interested, low search volume so little competition. The phrase "yellow photos" has more than double the volume. If reversephotos.com existed it would blitz it as it would get more clicks. Google has said they have no effect and Semrush data possibly an adverse effect. I don't argue opinions. I look at the data when it comes to this. We have a saying in our office don't bring an opinion to a data fight. If you refuse to accept Google's assertions I can't help you. Here's some more data https://www.semrush.com/blog/new-research-visitors-don-t-trust-alternative-domain-extensions/

tbh i have enough data that concludes you are full of bullshit

also your arguments are pathetically predictable...

 

eBranding.com.au

Top Contributor
I don't think that's a great example for nTLDs.

According to Google's Keyword Planner, that term (multifamily loans) has average monthly search volume of just 590 (and that's global search volume!). To put that in perspective, the long tail term 'washed rind cheese' has more than double the average monthly search volume of your example o_O

There's a great pun in that, but I'll leave it for someone else! ;)
 

eBranding.com.au

Top Contributor
It is relatively new, high comp
OK, but presumably there are other examples of nTLDs taking top ranking positions for highly competitive terms?

The first of these nTLDs were delegated in 2013. After five years, surely there must be some stronger examples?
 

snoopy

Top Contributor
If people search enough they can likely find lots of examples of new tlds rankings, but it is hardly “causation” because the vast majority of high rankings site are not new tlds. It is the old “new tld spotting” game again.

I think google has made it pretty clear tld doesn’t matter for ranking purposes.
 

Rhythm

Top Contributor
I think I've made it pretty clear using Google search that tld matters for ranking purposes if it is part of the company's brand name

You guys can stay in denial all you want and keep generating arbitrary excuses if it helps you lose better
 
Last edited:

Rhythm

Top Contributor
Thank you...

I'm honoured that you wouldn't want your fraudulent and fake facts confusing my scientific logic.
 
Last edited:

Community sponsors

Domain Parking Manager

AddMe Reputation Management

Digital Marketing Experts

Catch Expired Domains

Web Hosting

Members online

No members online now.

Forum statistics

Threads
11,098
Messages
92,044
Members
2,394
Latest member
Spacemo
Top