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neddy

Top Contributor
I admire Netfleet for proactively marketing "expired domains". Obviously they do this for what they deem are better "expired domains" because they stand to make a better return.

However, I think Netfleet needs to be very careful in how they word such emails to their existing customer base. For instance, if they extoll the virtues of a domain, and that leads one of their customers to buy it, what happens if that domain then becomes subject to an auDRP because of TM (trademark) reasons?

Netfleet may have pocketed thousands of dollars, but their customer could ultimately do their dough. Imagine the potential for litigation - and the bad PR.

At the very least, Netfleet needs to put a "disclaimer" on any such email correspondence - warning people to do their own research etc etc. Any other financial product or real estate marketing always contains such disclaimers - it is a "cover arse world" that we live in.

Here is the email that was sent to me (and others) yesterday regarding mysuper.com.au. No mention of government trademarks; or suggestions that I do my own research. It is simply described as an "excellent" domains (sic).

Hi Ned


Just wanted to give you a heads up on an excellent domains expiring tomorrow - MySuper.com.au. I notice you've bid on super related domains in the past, so thought this would be of interest to you. The auction finishes at 1pm tomorrow:


https://www.netfleet.com.au/MySuper.com.au


If you have any questions, please let me know!


Thanks

Fleur


Netfleet.com.au | Australia's No.1 Domain Name Trading platform
 
Last edited by a moderator:

neddy

Top Contributor
I do not think it is appropriate to post Fleur's mobile number on a website.

Fair enough, and apologies. Admin or Mods, can you please remove Fleur's mobile number.

By the way, that was the quickest response I have ever had to one of my posts! Good to know you're reading them. ;)
 

Scott.L

Top Contributor
Good point, is intellectual property (domain names) considered to be a financial instrument under the FSRA I don't think it is. I understand it as a lease agreement utilising IT property rights.
 

Chris.C

Top Contributor
It's a fair point that Ned raises.

On the plus side it's really great to see NetFleet actively engaged in selective, personalised emails being sent to potentially interested parties.

How long have these sorts of email being sent for?

Are these being sent for AMA listed domains? And if not would such a marketing option be available in the future?
 

FleurF

Archived Member
However, I think Netfleet needs to be very careful in how they word such emails to their existing customer base. For instance, if they extoll the virtues of a domain, and that leads one of their customers to buy it, what happens if that domain then becomes subject to an auDRP because of TM (trademark) reasons?

Netfleet may have pocketed thousands of dollars, but their customer could ultimately do their dough. Imagine the potential for litigation - and the bad PR.

At the very least, Netfleet needs to put a "disclaimer" on any such email correspondence - warning people to do their own research etc etc. Any other financial product or real estate marketing always contains such disclaimers - it is a "cover arse world" that we live in.

Thanks Ned,

Firstly, I completely concur with Anthony and thank the powers that be for removing my professional mobile number from the website. I have no problem with calls from clients however calls from spammers are quite another story.

I think your suggestion is a good one and I will look to improve the emails in the future.

In our defence, the particular email of which you speak is only sent to clients who have bid in the past (as indicated in the email) on the main keyword so we are confident that those contacted are well aware of the governance around their own business models and the risks associated with domain names.
 

FleurF

Archived Member
It's a fair point that Ned raises.

On the plus side it's really great to see NetFleet actively engaged in selective, personalised emails being sent to potentially interested parties.

How long have these sorts of email being sent for?

Are these being sent for AMA listed domains? And if not would such a marketing option be available in the future?

Hi Chris,

The emails have been reasonably ad-hoc.

This information is definitely covered when clients sign up for alerts however, with larger names, we do undertake to inform clients regardless of their "alerts" status.

These are not regular as we don't want to inundate inboxes with promotional emails but as you know we are looking at more avenues for promoting high value names on behalf of our sellers for all sale types.
 

neddy

Top Contributor
I think your suggestion is a good one and I will look to improve the emails in the future.

In our defence, the particular email of which you speak is only sent to clients who have bid in the past (as indicated in the email) on the main keyword so we are confident that those contacted are well aware of the governance around their own business models and the risks associated with domain names.

Again, apologies for putting your number in there Fleur. I just posted the whole email verbatim, and didn't even think about it until Anthony alerted me. (He must have alerts set up for posts from neddy!).
I immediately rang Calie who sorted it quickly.

Love your late attempt to ameliorate any potential liabilty from your marketing email. Quick call to the lawyers was it? ;)

Just by the way, a good friend of mine and Netfleet customer received your email. They have never ever bid on a superannuation domain in their life. So maybe you have a glitch in the system.
 

FleurF

Archived Member
Just by the way, a good friend of mine and Netfleet customer received your email. They have never ever bid on a superannuation domain in their life. So maybe you have a glitch in the system.

If you could send me the details of your good friend Ned, I will look into it. FYI The emails were sent to all those who had bid on names including "super" and not "superannuation".

Please send via PM or email to uphold their anonimity.
 

neddy

Top Contributor
If you could send me the details of your good friend Ned, I will look into it.

If they want to contact you, they will. It's not for me to do it.

I don't see it as a big deal - I like your marketing initiative. But the "keyword" thing may need some work.

And by the way, I was trying to be helpful and constructive with my original post. Whilst I think a targeted email is a great idea, it is simply a "no brainer" to have a disclaimer in there too (in this day and age). Don't assume your customers are all "in the know".
 

findtim

Top Contributor
In our defence, the particular email of which you speak is only sent to clients who have bid in the past (as indicated in the email) on the main keyword so we are confident that those contacted are well aware of the governance around their own business models and the risks associated with domain names.

i don't see that as a good assumption to make, i know in my client base that i have introduced to NF this is certainly not the case.

tim
 

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