1. Welcome to DNTrade. If you want to find out about the latest domain name industry news or talk, share, learn, buy, sell, trade or develop domain names - then you've come to the right place. It's a diverse and active community, with domain investors, web developers and online marketers - and it's free! Click here to join now.
    Dismiss Notice

Marketing emails

Discussion in 'Netfleet.com.au' started by neddy, Aug 28, 2013.

  1. neddy

    neddy Membership: VIP

    Joined:
    Oct 17, 2008
    Messages:
    3,671
    Likes Received:
    1,096
    auDA Member:
    Yes
    I admire Netfleet for proactively marketing "expired domains". Obviously they do this for what they deem are better "expired domains" because they stand to make a better return.

    However, I think Netfleet needs to be very careful in how they word such emails to their existing customer base. For instance, if they extoll the virtues of a domain, and that leads one of their customers to buy it, what happens if that domain then becomes subject to an auDRP because of TM (trademark) reasons?

    Netfleet may have pocketed thousands of dollars, but their customer could ultimately do their dough. Imagine the potential for litigation - and the bad PR.

    At the very least, Netfleet needs to put a "disclaimer" on any such email correspondence - warning people to do their own research etc etc. Any other financial product or real estate marketing always contains such disclaimers - it is a "cover arse world" that we live in.

    Here is the email that was sent to me (and others) yesterday regarding mysuper.com.au. No mention of government trademarks; or suggestions that I do my own research. It is simply described as an "excellent" domains (sic).

     
    Last edited by a moderator: Aug 28, 2013
  2. AnthonyP

    AnthonyP Membership: VIP

    Joined:
    Jul 11, 2011
    Messages:
    465
    Likes Received:
    56
    I do not think it is appropriate to post Fleur's mobile number on a website.
     
  3. neddy

    neddy Membership: VIP

    Joined:
    Oct 17, 2008
    Messages:
    3,671
    Likes Received:
    1,096
    auDA Member:
    Yes
    Fair enough, and apologies. Admin or Mods, can you please remove Fleur's mobile number.

    By the way, that was the quickest response I have ever had to one of my posts! Good to know you're reading them. ;)
     
  4. Scott.L

    Scott.L Membership: Trader

    Joined:
    Nov 16, 2010
    Messages:
    655
    Likes Received:
    378
    auDA Member:
    Yes
    Good point, is intellectual property (domain names) considered to be a financial instrument under the FSRA I don't think it is. I understand it as a lease agreement utilising IT property rights.
     
  5. Chris.C

    Chris.C Membership: VIP

    Joined:
    Sep 23, 2010
    Messages:
    2,098
    Likes Received:
    124
    It's a fair point that Ned raises.

    On the plus side it's really great to see NetFleet actively engaged in selective, personalised emails being sent to potentially interested parties.

    How long have these sorts of email being sent for?

    Are these being sent for AMA listed domains? And if not would such a marketing option be available in the future?
     
  6. FleurF

    FleurF Archived Member

    Joined:
    Apr 12, 2013
    Messages:
    56
    Likes Received:
    18
    auDA Member:
    Yes
    Thanks Ned,

    Firstly, I completely concur with Anthony and thank the powers that be for removing my professional mobile number from the website. I have no problem with calls from clients however calls from spammers are quite another story.

    I think your suggestion is a good one and I will look to improve the emails in the future.

    In our defence, the particular email of which you speak is only sent to clients who have bid in the past (as indicated in the email) on the main keyword so we are confident that those contacted are well aware of the governance around their own business models and the risks associated with domain names.
     
  7. FleurF

    FleurF Archived Member

    Joined:
    Apr 12, 2013
    Messages:
    56
    Likes Received:
    18
    auDA Member:
    Yes
    Hi Chris,

    The emails have been reasonably ad-hoc.

    This information is definitely covered when clients sign up for alerts however, with larger names, we do undertake to inform clients regardless of their "alerts" status.

    These are not regular as we don't want to inundate inboxes with promotional emails but as you know we are looking at more avenues for promoting high value names on behalf of our sellers for all sale types.
     
  8. neddy

    neddy Membership: VIP

    Joined:
    Oct 17, 2008
    Messages:
    3,671
    Likes Received:
    1,096
    auDA Member:
    Yes
    Again, apologies for putting your number in there Fleur. I just posted the whole email verbatim, and didn't even think about it until Anthony alerted me. (He must have alerts set up for posts from neddy!).
    I immediately rang Calie who sorted it quickly.

    Love your late attempt to ameliorate any potential liabilty from your marketing email. Quick call to the lawyers was it? ;)

    Just by the way, a good friend of mine and Netfleet customer received your email. They have never ever bid on a superannuation domain in their life. So maybe you have a glitch in the system.
     
  9. FleurF

    FleurF Archived Member

    Joined:
    Apr 12, 2013
    Messages:
    56
    Likes Received:
    18
    auDA Member:
    Yes
    If you could send me the details of your good friend Ned, I will look into it. FYI The emails were sent to all those who had bid on names including "super" and not "superannuation".

    Please send via PM or email to uphold their anonimity.
     
  10. neddy

    neddy Membership: VIP

    Joined:
    Oct 17, 2008
    Messages:
    3,671
    Likes Received:
    1,096
    auDA Member:
    Yes
    If they want to contact you, they will. It's not for me to do it.

    I don't see it as a big deal - I like your marketing initiative. But the "keyword" thing may need some work.

    And by the way, I was trying to be helpful and constructive with my original post. Whilst I think a targeted email is a great idea, it is simply a "no brainer" to have a disclaimer in there too (in this day and age). Don't assume your customers are all "in the know".
     
  11. findtim

    findtim Membership: VIP

    Joined:
    Dec 13, 2011
    Messages:
    7,341
    Likes Received:
    1,509
    auDA Member:
    Yes
    i don't see that as a good assumption to make, i know in my client base that i have introduced to NF this is certainly not the case.

    tim