I'd compare using a hyphen domain like this to using a .net.au. It may not matter much for SEO but for everything else it is terrible, clumsy, not memorable, confusing, cheap looking.
findtim said:
i don't like net.au or hypens either but if you are selling a product online and the website has the product then i don't think most consumers look at the URL for a buying decision.
... Spot on Tim !!! - Bravo
ATTN Greg23 who started this thread - Some differing opinions in here - healthy stuff.
I too am a newbie, just a couple of years of stumbling, fumbling and some spirited discussion and opinionations in this forum - all healthy and all part of the learning curve. Sometimes you will find that comments or responses are too short and are wide open to mis-interpretation so take these with a grain of salt.
IMHO most domains have some worth to someone. I have a number of .net.au in my portfolio but only one as a live site and it ranks very well. The discrimination for want of a better term between .net.au and .com.au as far as SE's go is zero, as compared to .net vs .com where there is a significant difference. If it is a high profile name or a high CPC earner then the fact that it ends in .net.au and not .com.au will have no effect on its ranking. I agree with Tim " i don't think most consumers look at the URL for a buying decision" ... most look at the (Mega) title and the (Mega) description and only some will look at the url before clicking.
So for website development there is nothing wrong with .net.au - for selling the domain as a primary 'business name domain' because the .com.au isn't available well that is a different story.
HYPHENATED domains - without going back through the thread someone said that hyphenated domains 'used to rank well' .... post Panda they are again ranking well. Somewhere in Googles algorithms they have made a tweak to again make hyphens fully acceptable. Matt Cutts said so in a video interview but said more than two hyphens may not be good (last bit is scare tactic IMO). Not everything Matt says can be taken as Gospel but it is better than the reverse being said.
I have been looking at SERPs very regularly under a number of categories over recent months, particularly since about May/June following the major Panda updates and the release of Penguin during that period, and it is standing out like the proverbials that many hyphenated domains are ranking better than before, IF they are an exact match for a search. The search term being incorporated in the site URL is having a far greater influence on SERPs since May/June in my opinion. Sites with exact name that sit at #1 that have not had ANY web content alterations for years is some evidence. No doubt most of you guys will have noticed that.
Hyphenated names are EXACT matches to SE's as the '-' is just a space. So Red-Apple.com.au OR .net.au will rank just as well as RedApple.com.au or .net.au given that the content and general SEO factors are the same. I have one name Watch-Movies-Online-For-Free.com which is attracting a lot of inquiries sitting there doing nothing - it will earn someone a lot of Adsense income if they put the right content on it because it is a very high volume search term (over 4 million broad and over 300k exact per month @$1.40, so adsense publishers share would be about $0.50 per click - I'd like 5% of the exacts = 15,000 @ $0.50 = $7,500 per month income

- in fact I will take even a measly 1% but running out of time to manage those that I have let alone develop more

)
In the past 3 or 4 months I have hand regged a number of hyphenated names (and no Snoopy, it is not a repeat of the 3D thing) most with Insurance names. Why, as per above hyphenated names are more than OK and also Insurance names have high CPC. With only a few pages of content a couple of these ugly hyphenated (exact search term match) sites are earning up to $xx a day (variably) via Adsense and that is through the latest Penguin and Panda updates / refreshes periods. I wouldn't buy the names as an investment but for minor development for advertising revenue - why not?
So Greg23, you don't have to wait for something 'Gold' as you posted. Like Tim's Water-Cooler.com.au, which WILL rank extremely well with the right content and SEO, no doubt about it, there are many hyphenated names that are more than worthy.
So there is my opinion