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What influences online purchases [Infographic]

Discussion in 'Resources & Success Stories' started by Blue Wren, Apr 30, 2013.

  1. Blue Wren

    Blue Wren Membership: VIP

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    2 people like this.
  2. findtim

    findtim Membership: VIP

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    auDA Member:
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    thanks bluewren, i was having this EXACT convo with a client today.

    "free shipping" 49% !!!! wow

    the reality is its just built in to the price but the mental process takes over.

    tim
     
  3. Blue Wren

    Blue Wren Membership: VIP

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    Yes, Ezra Firestone, (an ecom guy) suggests upping your prices slightly to cover the free shipping aspect for this reason. It's a balance however.
     
  4. findtim

    findtim Membership: VIP

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    balance: YEP, i have a client that said they would do free shipping and i said WTF, they sell pallets of stock across australia !!!!, but they said no thats what we want to do.

    2 months later they had to pay me big bucks to do a very complex freight calculation.

    if you are selling jewellery online then free shipping is easy, if you are selling BRICKS then you have to rethink that.

    tim
     
  5. Scott.L

    Scott.L Membership: Trader

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    LOL BRICKS, pity Taxi drivers don't adopt this thinking.