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What influences online purchases [Infographic]

Blue Wren

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findtim

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thanks bluewren, i was having this EXACT convo with a client today.

"free shipping" 49% !!!! wow

the reality is its just built in to the price but the mental process takes over.

tim
 

findtim

Top Contributor
balance: YEP, i have a client that said they would do free shipping and i said WTF, they sell pallets of stock across australia !!!!, but they said no thats what we want to do.

2 months later they had to pay me big bucks to do a very complex freight calculation.

if you are selling jewellery online then free shipping is easy, if you are selling BRICKS then you have to rethink that.

tim
 

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