virgin australia adwords

[findtim]

theres been recent talk about this but i was amazed when i searched "virgin australia" there was NOOOOOOOOO adwords, none ! i was totally expecting webjet, flightcentre and maybe jetstar if they dared.

is this a google change even though the high court ruled for google on this issue?

the other thing , is it just my screens or is the colour behind the adwords ads above organic getting lighter and lighter ? so times i think i hvae to tilt my laptop screen to see where the organics start.

tim

 

[johno69]

It is getting lighter.

 

[Chris.C]

Virgin has probably just put in a request to AdWords to not allow people to advertise on their trademarks.

Generally Google is pretty good at disallowing people advertising on obviously trademarked terms.

I know I have had a few competitors removed from time to time (of course it doesn't stop me advertising on their name... LOL)

 

[findtim]

Virgin has probably just put in a request to AdWords to not allow people to advertise on their trademarks.

Generally Google is pretty good at disallowing people advertising on obviously trademarked terms.

I know I have had a few competitors removed from time to time (of course it doesn't stop me advertising on their name... LOL)

i agree but what i find interesting is IMAGINE if every trademark owner sent a request to google to do this, the time and people power to implement would be astounding.

tim

 

[James]

The search volume on a term like "Virgin Australia" is very high, it probably costs $xx,XXX+ a month even more to pay for the brand clicks on that term. Especially if you dominate page one from a brand point of view. Why not move that money to generic PPC keywords. Also as said above you can put a trademark form in with Google if you own the trademark for a term, thing is some times you have to keep pushing it too Google reps to stop people from bidding.

 

[findtim]

The search volume on a term like "Virgin Australia" is very high, it probably costs $xx,XXX+ a month even more to pay for the brand clicks on that term. Especially if you dominate page one from a brand point of view.

yeh, didn't think of it like that, thanks, it could be a quick waste of money.

a good quick lesson, thanks James.

tim

 

[DavidL]

Generally Google is pretty good at disallowing people advertising on obviously trademarked terms. )

You don't have to have a trademark to do this.

The search volume on a term like "Virgin Australia" is very high, it probably costs $xx,XXX+ a month even more to pay for the brand clicks on that term.

what do you mean? If there are no advertisers, a competitor could get clicks for potentially a few cents. Aside from the ethical issues, it would make great commercial sense...

 

[snoopy]

Would say it is definitely being blocked, it doesn't even show search data for the term.