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virgin australia adwords

Discussion in 'Monetisation' started by findtim, Feb 17, 2013.

  1. findtim

    findtim Membership: VIP

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    auDA Member:
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    theres been recent talk about this but i was amazed when i searched "virgin australia" there was NOOOOOOOOO adwords, none ! i was totally expecting webjet, flightcentre and maybe jetstar if they dared.

    is this a google change even though the high court ruled for google on this issue?

    the other thing , is it just my screens or is the colour behind the adwords ads above organic getting lighter and lighter ? so times i think i hvae to tilt my laptop screen to see where the organics start.

    tim
     
  2. johno69

    johno69 Membership: VIP

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    auDA Member:
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    It is getting lighter.
     
  3. Chris.C

    Chris.C Membership: VIP

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    Virgin has probably just put in a request to AdWords to not allow people to advertise on their trademarks.

    Generally Google is pretty good at disallowing people advertising on obviously trademarked terms.

    I know I have had a few competitors removed from time to time (of course it doesn't stop me advertising on their name... LOL)
     
  4. findtim

    findtim Membership: VIP

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    i agree but what i find interesting is IMAGINE if every trademark owner sent a request to google to do this, the time and people power to implement would be astounding.

    tim
     
  5. James

    James Membership: VIP

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    The search volume on a term like "Virgin Australia" is very high, it probably costs $xx,XXX+ a month even more to pay for the brand clicks on that term. Especially if you dominate page one from a brand point of view. Why not move that money to generic PPC keywords. Also as said above you can put a trademark form in with Google if you own the trademark for a term, thing is some times you have to keep pushing it too Google reps to stop people from bidding.
     
  6. findtim

    findtim Membership: VIP

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    yeh, didn't think of it like that, thanks, it could be a quick waste of money.

    a good quick lesson, thanks James.

    tim
     
  7. DavidL

    DavidL Membership: VIP

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    auDA Member:
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    You don't have to have a trademark to do this.

    what do you mean? If there are no advertisers, a competitor could get clicks for potentially a few cents. Aside from the ethical issues, it would make great commercial sense...
     
  8. snoopy

    snoopy Membership: VIP

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    Would say it is definitely being blocked, it doesn't even show search data for the term.