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The Iconic

Discussion in 'Resources & Success Stories' started by neddy, Dec 14, 2012.

  1. neddy

    neddy Membership: VIP

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    auDA Member:
    Yes
    I just love local success stories about young entrepreneurs. :)

    This is a great short read imho - very inspirational.

    The Iconic's new retail model built on old-fashioned ideas


    Read more: http://www.theaustralian.com.au/lif...-fashioned-ideas/story-e6frg8k6-1226536482894

    (It is a subscription service, so if you can't access, let me know by PM).

    ----------------

    There was also a story in StartUpSmart a few months ago:


     
  2. theseoconsultant

    theseoconsultant Membership: VIP

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    Wow! 5k orders PER DAY! Good on them!
     
  3. neddy

    neddy Membership: VIP

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    I agree! But there again, it is Christmas, so you would expect a huge spike in orders.

    I just love their website - and it's another great example of when a brandable domain can work (especially if you throw $$$$$$$$$$$$$ at it!) ;)

    www.theiconic.com.au
     
  4. aus11

    aus11 Membership: VIP

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    Great story, 5,000 orders a day is huge! How much traffic do you think iconic.com.au gets as a result of people getting the domain wrong?
     
  5. James

    James Membership: VIP

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    Met up with the Head of Marketing and GM from Iconic at the PayPal Christmas party the other week, really switched on guys, they really get offline and online.

    The company is owned by Rocket Internet, so its got some decent funding behind it.