The Iconic

[neddy]

I just love local success stories about young entrepreneurs.

This is a great short read imho - very inspirational.

The Iconic's new retail model built on old-fashioned ideas

EFFICIENT service, friendly advice on which clothes to choose and a hassle-free exchange if it's not quite right. Sound like shopping in another era? In fact it's the next generation of retail experience, if you shop online.

Some online retailers are moving away from heavy discounting and basement prices to compete with bricks-and-mortar stores on what used to be their home turf: customer service.

At the forefront of this trend, which has seen shoppers abandon tinsel-strewn department stores, is Sydney based online retailer The Iconic, which is reaping the Christmas cheer, with sales quadrupling in recent weeks to nearly 5000 orders a day.

Read more: http://www.theaustralian.com.au/lif...-fashioned-ideas/story-e6frg8k6-1226536482894

(It is a subscription service, so if you can't access, let me know by PM).

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There was also a story in StartUpSmart a few months ago:

Sydney-based fashion retailer The Iconic has landed almost $20 million in funding from JP Morgan Asset Management, despite launching less than a year ago.

Since the beginning of this year, the site has grown at a monthly rate of about 20-30%. It currently attracts around 150,000 unique visitors per day and three million per month.

 

[theseoconsultant]

Wow! 5k orders PER DAY! Good on them!

 

[neddy]

Wow! 5k orders PER DAY! Good on them!

I agree! But there again, it is Christmas, so you would expect a huge spike in orders.

I just love their website - and it's another great example of when a brandable domain can work (especially if you throw $$$$$$$$$$$$$ at it!)

www.theiconic.com.au

 

[aus11]

Great story, 5,000 orders a day is huge! How much traffic do you think iconic.com.au gets as a result of people getting the domain wrong?

 

[James]

Met up with the Head of Marketing and GM from Iconic at the PayPal Christmas party the other week, really switched on guys, they really get offline and online.

The company is owned by Rocket Internet, so its got some decent funding behind it.