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Sold.Com.Au .... Sedo Auction

Discussion in 'General Domain Discussion' started by DnEbook, Nov 19, 2013.

  1. DomainNames

    DomainNames Membership: Community

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    Probably going to be realestate or buy/ sell auction platform ( as it was before) I'm guessing

    Further research shows Yahoo bought it to knock out competitors (Fairfax) years ago when Ebay was entering the market and their deal with Ebay required it to be wound down so not to compete etc.

    They then sold out of the ebay deal and pulled out from Australia pretty much

    What an awesome opportunity if you read all the background ( which I didnt when I first posted )as i just looked at sedo info auction page at that time.

    I mentioned it to a few very large realestate and online players just now on the phone and gave them the background. Seems to be worth a lot more than it went for to many people... but no one knew it was going to auction or for sale. The whois also made it near impossible to track down Yahoo as the actual owner before. No one knew until sedo listed it as part of the "yahoo owned names auction" on sedo which most Aussies dont know about or follow. No one it seems also searched it in news to see the history of it. 180,000 users back in 2000 and profits of $11 Million is pretty impressive
     
  2. helloworld

    helloworld Membership: VIP

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  3. snoopy

    snoopy Membership: VIP

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    We'll with all these people falling off chairs we can only hope for it to be sold at a big premium very soon.

    I just told the people at my local cafe, not only did the fall offs chairs but the chair legs broke and they are still sitting on the floor. One guy is currently on the phone to his bank manager.
     
  4. snoopy

    snoopy Membership: VIP

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    If you are basing it on that I suggest you read it properly. It is about exact match domains and the effect on ctr.
     
  5. helloworld

    helloworld Membership: VIP

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    Ugh. I cbf arguing the point, it was an example.
     
  6. snoopy

    snoopy Membership: VIP

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    Actually no, you are out of bad arguments.
     
  7. DomainNames

    DomainNames Membership: Community

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    Some further research found this old document from Fairfax

    Maybe Fairfax or someone else should do it again... build it up and sell it off for another $30 Million +

    since 2000 theres more players now who could do it and make it work it does seem.

    180,000 registered users in 2000 is a lot and just that would have had a lot of value to many.

    "Our experience with SOLD.com.au, the online auction site, is instructive. We created SOLD both to build it into a profitable business in its own right and to help drive users to our other sites. When it became apparent that the local online auction industry needed to consolidate to be viable, and that there was added value by having overseas listings and buyers on the site, we explored the opportunity of either merging or selling the business. This culminated in our sale of the business to Yahoo, the leading global internet company, and the use of the sale as a catalyst to craft a broader relationship with Yahoo. The financial impact of these transactions will result in a gain of approximately $19 million in the current financial year. The economic value of the deal to Fairfax is in the order of $30 million, of which about 80% will be paid in cash. Importantly, the agreement with Yahoo contains provisions which we believe will further increase users of our f2 sites, in particular CitySearch and Domain, and pays us for directing traffic to SOLD."
     
  8. James

    James Membership: VIP

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    He said 15k seemed like a fair price,


    I mean he just paid 100k+ for a new BMW...He deals in mainly waterfront property.

    I just messaged another Real Estate agent I know by the name of Jhai, he works in west sydney and does quite well I will see what he has to say.
     
  9. snoopy

    snoopy Membership: VIP

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    So given he thinks it is a good domain that he'd use, but he won't actually pay anything, what does that tell you?
     
  10. Scott.L

    Scott.L Membership: Trader

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    auDA Member:
    Yes
    Yahoo would of got more than $15k on the local market - I'm shocked it went so cheap.
     
  11. DomainNames

    DomainNames Membership: Community

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    As with most domain names and many things valuations from 99.9 % of people are not useful

    Ask your friends or people you know what they would pay for a Caravaggio, Hans Holbein the Younger, Diego Velázquez or Sandro Botticelli painting. They might say nothing or some low price unless they did some research knew the market and had the chance to bid. Most people could not or would not pay $20k for one of these yet they are worth over $100 Million each

    http://www.theartwolf.com/articles/most-valuable-private-art.htm
     
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  12. DomainNames

    DomainNames Membership: Community

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    Looks like Yahoo USA really stuffed up listing it overseas
    at Sedo. They should have listed it in Australia as it's a .com.au, marketed it via an Australian Domain name broker or Australian aftermarket platform etc.

    Some here ( our very successful broker forum members) would have got them far more.

    Apparently the case of a junior staff member at yahoo based in the USA also not knowing the background on it and .com.au's, what they paid and why 13 years ago...over their pay grade and an obvious stuff up error on their behalf where they listed it and the reserve. They may have thought just their .com names they where selling had value. The .com's they had for sale where pretty crappy . For Australia obviously this was the Diamond in the rough

    Very few in Australia where the market for it was would have even known it was going for auction exact for a handful on this forum

    Oh Yahoo... what a stuff up you sold it via the wrong platform overseas if you wanted more for it!
     
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  13. Horshack

    Horshack Membership: Community

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    If everyone thinks it was so good why didn't anyone bid on it?
     
  14. Horshack

    Horshack Membership: Community

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    If I hadn't bid on it the final price would have been US $10856 and not $15600
     
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  15. DomainNames

    DomainNames Membership: Community

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    Maybe no else ( besides a few) on the forum had time to do Premium registration required to bid above $10,000 usd

    maybe no one has any spare money

    maybe people where asleep

    maybe some thought it would go higher so didnt bother

    probably no one did any research what was paid for it years ago and why. ( No one would have read the Yahoo and Fairfax financial reports etc and info on it).
     
  16. DomainNames

    DomainNames Membership: Community

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    Bid increments where $500 so there must have been more bidders between your bid of $10856 and the winning bid.

    Maybe the Highest Bidder's proxy was a lot more.

    Looks like only a few bidders ( probably from this very limited forum) so obviously noone really knew about it and it was sold in on the wrong overseas aftermarket platform if they wanted to get the best price possible... which they obviously didnt

    99.9%+ of overseas people really could not have bid even if they wanted to. ( due to auda's "still current" policy restrictions on .com.au ownership)

    99.9%+ of Australians would not have even known about it being up for auction
     
  17. Horshack

    Horshack Membership: Community

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    Fair enough! At the end it was just me against the computer with a maximum bid and for all I know that bid went to $50k but I felt it was almost fully valued at that price as an end user so I didn't bid anymore. I'll probably live to rue that decision but such is life.
     
  18. Horshack

    Horshack Membership: Community

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    These were the final bids:

    Nov/21/13 11:53 AM EST

    15,600 USD

    Winning Bid!

    Bid automatically placed by Sedo.


    Nov/21/13 11:53 AM EST

    15,100 USD
     
  19. Horshack

    Horshack Membership: Community

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    I've edited that bidding history just in case it was copyright!
     
  20. DomainNames

    DomainNames Membership: Community

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    yes $500 bid increments. so there must have been more bidders ( besides winner) after you stopped around $10856? Wouldnt your final bid have been $15100?