Mobile Friendly Sites Turn Customers Into Visitors
In this world of constant connectivity, consumers expect to find the
information that they want, when they want it - especially when they’re
on the go. We know that this applies to their web browsing experiences
on mobile, so we took a deeper look at users’ expectations and reactions
towards their site experiences on mobile.
Most interestingly, 61% of people said that they’d quickly move onto
another site if they didn’t find what they were looking for right away on
a mobile site. The bottom line: Without a mobile-friendly site you’ll be
driving users to your competition. In fact, 67% of users are more likely to
buy from a mobile-friendly site, so if that site’s not yours, you’ll be missing
out in a big way.
The problem (and opportunity) is big...
While nearly 75% of users prefer a mobile-friendly site, 96% of consumers
say they’ve encountered sites that were clearly not designed for mobile
devices. This is both a big problem and a big opportunity for companies
seeking to engage with mobile users.
Mobile-friendly sites turn users into customers
The fastest path to mobile customers is through a mobile-friendly site. If
your site offers a great mobile experience, users are more likely to make a
purchase.
• When they visited a mobile-friendly site, 74% of people say they’re
more likely to return to that site in the future
• 67% of mobile users say that when they visit a mobile-friendly site,
they’re more likely to buy a site’s product or service.
Not having a mobile-friendly site helps your competitors
A great mobile site experience is becoming increasingly important, and
users will keep looking for a mobile-friendly site until they find one that
works for them. That means your competitors will benefit if your site falls
down on the job (and vice versa).
• 61% of users said that if they didn’t find what they were looking for
right away on a mobile site, they’d quickly move on to another site
• 79% of people who don’t like what they find on one site will go back
and search for another site
• 50% of people said that even if they like a business, they will use them
less often if the website isn't mobile-friendly
Non-mobile friendly sites can hurt a company’s reputation
It turns out that you can lose more than the sale with a bad mobile
experience. A site that’s not designed for mobile can leave users feeling
downright frustrated, and these negative reactions translate directly to
the brands themselves.
• 48% of users say they feel frustrated and annoyed when they get to a
site that’s not mobile-friendly
• 36% said they felt like they’ve wasted their time by visiting those sites
• 52% of users said that a bad mobile experience made them less likely
to engage with a company
48% said that if a site didn’t work well on their smartphones, it made
them feel like the company didn’t care about their business
Source:
http://googlemobileads.blogspot.com.au/2012/09/mobile-friendly-sites-turn-visitors.html
