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Ozsale hits $1.3 million revenue in 24 hours

Discussion in 'Resources & Success Stories' started by chris, Nov 17, 2012.

  1. chris

    chris Administrator

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    Some tips on online retail from Jamie Jackson, the founder of Ozsale.

    30% sales by mobile is pretty amazing and becoming a common theme with these sorts of stories.

    Read the full story online here.

    Cheers,
    Chris
     
  2. findtim

    findtim Membership: VIP

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    mobile: F me !

    chris this is a stark contrast from what we both heard at SMX just months ago.

    we heard from MANY experts that mobile was still for research and ipad/laptop/desktop was still for actual purchases.

    this is changing so quickly, thanks chris this is a VERY timely post as i have many projects that i was ummin and arrring about but thats basically solved it for me.

    responsive design is a must do.

    tim
     
  3. chris

    chris Administrator

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    The article said "including apps" so it wouldn't be just mobile web, I'm also assuming they've included iPads/tablets as mobile.

    Even with that in mind though, some of the recent stats on mobile usage blow me away.

    Cheers,
    Chris
     
  4. jam

    jam Membership: Trader

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    I would think for time sensitive sales such as ozsale mobile sales would be much higher than the norm.
     
  5. Blue Wren

    Blue Wren Membership: VIP

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    ipad and laptop are classed as 'mobile'.
     
  6. findtim

    findtim Membership: VIP

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    laptop is not classed as "mobile" in my view.

    tim
     
  7. goldnugget

    goldnugget Membership: Community

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    I think anything that uses a mobile sim is classed as a mobile device.

    This would include tablets, Ipads and even mobile broadband dongles which many use plugged into their desktops and laptops via USB.
     
  8. Blue Wren

    Blue Wren Membership: VIP

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    You are probably right, but any computer that you can carry around, and runs on a battery is mobile to me.
     
  9. findtim

    findtim Membership: VIP

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    and to goldnugget as well:

    i was talking responsive design and ease of use , laptops are just like desktops, ipad/imini/iphone/android are all a COMPLETE different subject.

    i'm sure the sales data from ozsale is not based on laptop sales.

    tim
     
  10. Billy01

    Billy01 Membership: Community

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    Mobile Friendly Sites Turn Customers Into Visitors

    In this world of constant connectivity, consumers expect to find the
    information that they want, when they want it - especially when they’re
    on the go. We know that this applies to their web browsing experiences
    on mobile, so we took a deeper look at users’ expectations and reactions
    towards their site experiences on mobile.
    Most interestingly, 61% of people said that they’d quickly move onto
    another site if they didn’t find what they were looking for right away on
    a mobile site. The bottom line: Without a mobile-friendly site you’ll be
    driving users to your competition. In fact, 67% of users are more likely to
    buy from a mobile-friendly site, so if that site’s not yours, you’ll be missing
    out in a big way.
    The problem (and opportunity) is big...
    While nearly 75% of users prefer a mobile-friendly site, 96% of consumers
    say they’ve encountered sites that were clearly not designed for mobile
    devices. This is both a big problem and a big opportunity for companies
    seeking to engage with mobile users.
    Mobile-friendly sites turn users into customers
    The fastest path to mobile customers is through a mobile-friendly site. If
    your site offers a great mobile experience, users are more likely to make a
    purchase.
    • When they visited a mobile-friendly site, 74% of people say they’re
    more likely to return to that site in the future
    • 67% of mobile users say that when they visit a mobile-friendly site,
    they’re more likely to buy a site’s product or service.
    Not having a mobile-friendly site helps your competitors
    A great mobile site experience is becoming increasingly important, and
    users will keep looking for a mobile-friendly site until they find one that
    works for them. That means your competitors will benefit if your site falls
    down on the job (and vice versa).
    • 61% of users said that if they didn’t find what they were looking for
    right away on a mobile site, they’d quickly move on to another site
    • 79% of people who don’t like what they find on one site will go back
    and search for another site
    • 50% of people said that even if they like a business, they will use them
    less often if the website isn't mobile-friendly
    Non-mobile friendly sites can hurt a company’s reputation
    It turns out that you can lose more than the sale with a bad mobile
    experience. A site that’s not designed for mobile can leave users feeling
    downright frustrated, and these negative reactions translate directly to
    the brands themselves.
    • 48% of users say they feel frustrated and annoyed when they get to a
    site that’s not mobile-friendly
    • 36% said they felt like they’ve wasted their time by visiting those sites
    • 52% of users said that a bad mobile experience made them less likely
    to engage with a company
    48% said that if a site didn’t work well on their smartphones, it made
    them feel like the company didn’t care about their business
    Source: http://googlemobileads.blogspot.com.au/2012/09/mobile-friendly-sites-turn-visitors.html