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Ozsale hits $1.3 million revenue in 24 hours

chris

Top Contributor
Some tips on online retail from Jamie Jackson, the founder of Ozsale.

The founder and chairman of online retailer Ozsale has offered up some key tips ahead of online sales event Click Frenzy on Tuesday, after his business achieved $1.3 million in revenue in a 24-hour period.

Ozsale, founded in 2006 by Jamie Jackson, is a members-only online shopping club, which is part of the APAC Sale Group. Earlier this year, Ozsale acquired market competitor Buyinvite.

Yesterday, Ozsale hit $1.3 million in revenue in 24 hours. A total of 50,000 items were sold at a rate of one item per 1.7 seconds, with 30% of transactions made via mobile, including apps.

The site also welcomed 10,000 new members, taking its total membership base to seven million.

30% sales by mobile is pretty amazing and becoming a common theme with these sorts of stories.

Read the full story online here.

Cheers,
Chris
 

findtim

Top Contributor
mobile: F me !

chris this is a stark contrast from what we both heard at SMX just months ago.

we heard from MANY experts that mobile was still for research and ipad/laptop/desktop was still for actual purchases.

this is changing so quickly, thanks chris this is a VERY timely post as i have many projects that i was ummin and arrring about but thats basically solved it for me.

responsive design is a must do.

tim
 

chris

Top Contributor
mobile: F me !

chris this is a stark contrast from what we both heard at SMX just months ago.

we heard from MANY experts that mobile was still for research and ipad/laptop/desktop was still for actual purchases.

The article said "including apps" so it wouldn't be just mobile web, I'm also assuming they've included iPads/tablets as mobile.

Even with that in mind though, some of the recent stats on mobile usage blow me away.

Cheers,
Chris
 

jam

Top Contributor
we heard from MANY experts that mobile was still for research and ipad/laptop/desktop was still for actual purchases.

I would think for time sensitive sales such as ozsale mobile sales would be much higher than the norm.
 

Blue Wren

Top Contributor
mobile: F me !

chris this is a stark contrast from what we both heard at SMX just months ago.

we heard from MANY experts that mobile was still for research and ipad/laptop/desktop was still for actual purchases.

this is changing so quickly, thanks chris this is a VERY timely post as i have many projects that i was ummin and arrring about but thats basically solved it for me.

responsive design is a must do.

tim

ipad and laptop are classed as 'mobile'.
 

goldnugget

Top Contributor
I think anything that uses a mobile sim is classed as a mobile device.

This would include tablets, Ipads and even mobile broadband dongles which many use plugged into their desktops and laptops via USB.
 

findtim

Top Contributor
You are probably right, but any computer that you can carry around, and runs on a battery is mobile to me.

and to goldnugget as well:

i was talking responsive design and ease of use , laptops are just like desktops, ipad/imini/iphone/android are all a COMPLETE different subject.

i'm sure the sales data from ozsale is not based on laptop sales.

tim
 

Billy01

Top Contributor
Mobile Friendly Sites Turn Customers Into Visitors

In this world of constant connectivity, consumers expect to find the
information that they want, when they want it - especially when they’re
on the go. We know that this applies to their web browsing experiences
on mobile, so we took a deeper look at users’ expectations and reactions
towards their site experiences on mobile.
Most interestingly, 61% of people said that they’d quickly move onto
another site if they didn’t find what they were looking for right away on
a mobile site. The bottom line: Without a mobile-friendly site you’ll be
driving users to your competition. In fact, 67% of users are more likely to
buy from a mobile-friendly site, so if that site’s not yours, you’ll be missing
out in a big way.
The problem (and opportunity) is big...
While nearly 75% of users prefer a mobile-friendly site, 96% of consumers
say they’ve encountered sites that were clearly not designed for mobile
devices. This is both a big problem and a big opportunity for companies
seeking to engage with mobile users.
Mobile-friendly sites turn users into customers
The fastest path to mobile customers is through a mobile-friendly site. If
your site offers a great mobile experience, users are more likely to make a
purchase.
• When they visited a mobile-friendly site, 74% of people say they’re
more likely to return to that site in the future
• 67% of mobile users say that when they visit a mobile-friendly site,
they’re more likely to buy a site’s product or service.
Not having a mobile-friendly site helps your competitors
A great mobile site experience is becoming increasingly important, and
users will keep looking for a mobile-friendly site until they find one that
works for them. That means your competitors will benefit if your site falls
down on the job (and vice versa).
• 61% of users said that if they didn’t find what they were looking for
right away on a mobile site, they’d quickly move on to another site
• 79% of people who don’t like what they find on one site will go back
and search for another site
• 50% of people said that even if they like a business, they will use them
less often if the website isn't mobile-friendly
Non-mobile friendly sites can hurt a company’s reputation
It turns out that you can lose more than the sale with a bad mobile
experience. A site that’s not designed for mobile can leave users feeling
downright frustrated, and these negative reactions translate directly to
the brands themselves.
• 48% of users say they feel frustrated and annoyed when they get to a
site that’s not mobile-friendly
• 36% said they felt like they’ve wasted their time by visiting those sites
• 52% of users said that a bad mobile experience made them less likely
to engage with a company
48% said that if a site didn’t work well on their smartphones, it made
them feel like the company didn’t care about their business
Source: http://googlemobileads.blogspot.com.au/2012/09/mobile-friendly-sites-turn-visitors.html
 

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