Brandables like this (misspells, omitted letters etc) are not my thing, but for that category it seems ok.
The price depends on the circumstances of the buyer and how motivated you are as a seller. If you get lucky and an end user 'must have the brand' or someone stumbles on the listing and falls in love with the name, then of course you can ask for $xxxx. If you're an unmotivated seller, seasoned negotiator and their need is great - then you can even ask for $xxxxx - it's all context dependent.
Getting an end user price could mean waiting for years or it may never sell. This type of brandable domain is what I consider a 'lottery ticket domain' (meaning the odds of selling to an end user are really low). For that reason, this type of domain is not a suitable investment proposition for my own portfolio; and I would never recommend that anyone holds a lot of these in their portfolio.
So let's assume, at least in the short term, that it's far more likely that your prospective buyers will be other domainers (wholesale buyers). Your comment of "
It just won't sell if it's overpriced though" certainly seems to suggest that's the case (i.e. you're more interested in a swift sale than maximising your returns). On that assumption, then you need to set wholesale pricing and the platform itself will actually play a role in the price achievable.
I sell almost entirely to end users and mostly through my own marketplace, so I'm only guessing, but low-mid $xxx seems like a reasonable wholesale price for Flippa. The other question would be (and I don't have an answer for you) - do you list on Flippa at fixed price or go with an auction? There's probably others in the forum that can provide guidance on this.
If this is a category that you're focussing on and you're looking to sell wholesale, then you need to put in the time researching the sales prices achieved for similar domains on these platforms.
Good luck!
