I can understand you might not like .net.au, but .net??
.net is the 2nd most recognised extension. Even though its not .com, it still has value.
.net is to .com what Silver is to Gold in my opinion.
Sure, if you build a brand on .net you might have some leakage to the .com
But I'd rather buy Loans.net at $50,000 than Loans.com at $10,000,000
Much more growth potential and still good enough to develop on and build a brand. By the way, I'm sure Loans.net is worth much more than $50k...
And Loans.com could be worth $100mil considering it conveys global authority over the most lucrative industry in the world.