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findtim

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hi, just working on a test site and please feel FREEEEEEE to slag me off as i am just working "above the fold" right now.

( this is a mockup from template screen shots )

http://www.prescriptionlens.com.au/mockup.jpg zoom it out

the logo was given to me so i can't change that, nor the colours.

my questions are does it have "stickiness" ? above the fold? the right side image will be a slider so that image can be improved to be more emotive.

the left menu suggests to a user is a START of the purchase process i feel.

what i want is the user not to "bounce" off the page back to google.

opinions?

tim
 
Sorry Tim i didn't like it, looked empty down the bottom and that top robot looking face seems 'too heavy' compared to the rest. I would perhaps start fresh.
 
I think the design is well laid out in general. But agree with others, the "robot face" isn't friendly. He isn't a cute fun robot face, but a cold one.

It needs some people shots, pretty much just happy people in glasses. There is a fine line between good stock photos and stock photos that make your site look super tacky, but that's part of the art of it.

I'd also say the site doesn't have a lot of personality in general - I realise this is a useless comment, but take that for what you will.

The colours and supplied logo are fine. But I will use them more effectively, for example a big turquoise bar at the bottom to finish off the page, so it doesn't descend into nothing.

I also see sites as a big problem where the left sidebar (or right) extends down WAY past the main content - it makes the page look as if something is missing. If your typical pages aren't going to take up that much space vertically, you need to seriously reduce the left sidebar size. White space on purpose is good, white space due to things like this is very bad visually.

Hope this helps!
 
The product images are too small and not sure what the point is of the ET looking eyesight thing, (unless they are selling that?). Otherwise it is all fine.
 
accept all comments no worries,

i did state i was only dealing with "above the fold" so the white space down is not a worry right now.

i like the "robot face" comments, hadn't thought of it like that so i will go more "family"

THANKS, its always good to get a different opinion.

tim
 
Great start Tim, thanks for sharing this. I like what you're aiming for with clean look and feel.

For me few things I think could help improve 'stickness' which you can take or leave:
  • Agree previous points about image change on slider
  • A huge 'fear/concern' I'd want you to alleviate right away is what if I don't like my purchase? What if I buy frames and when they arrive they make me look like Steve Urkel? Can I return them? Maybe put my mind at ease straight away with something like 'Free Returns' etc. in the slider. Also maybe let me know about delivery - e.g 'Free Delivery' or 'Fast Delivery only $9.99' etc.
  • I like that I can see the frames as soon as I hit the site - it intrigues me right away but are they brand categories or individual frames available? What do the dots mean? If I click on a pair does it show up a bigger version of the frames, variety of angles and also on someones face so I can see what it looks like when worn?
  • If they're individual glasses, I'd also want to see the price there underneath right away without having to click around - or are they all 2 pairs for $69? What if I want only 1 pair? To me that needs to be little clearer.
  • Does this website only sell frames? I'm assuming it's lenses also from the name but are these included or extra on top of that $69? Perhaps that could be little clearer.
  • I really like your easy filter search on the side bar (category, price, size, colour). I like being able to customise my search, saves me time. But if it were me I'd expand on that more. Maybe even with more filter options like: Men's, Women's, Unisex, Children, Prescription Sunglasses, Brand / Designer (if relevant), Colour, Size, Shape, Material (e.g plastic/metal frames).
That's my two bob's worth but I reckon you're on the right track :)
 
I like it. Apart from the blog which I am sure they will never use. Design is clean.

The slide could include the human images and I would recommend using a photographer and images of the optomitrist and his sexy helper.
 

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