snoopy
Top Contributor
Thought I would have a little rant about CTR figures often used by domineers & sales venues to justify values.
Every second domain up for sale or appraisal is an example of this,
eg yesterday's drop,
Other recently discussed domains
…and pretty much every other geo domain aside from near pure tourist locations.
These high CPC aren't due to advertiser bidding, they are closer to a penalty applied by Google due to extremely poor past CTR's on those keywords. If the CTR is low enough Google is basically saying to advertisers,
Your advertising isn't working, you might as well be selling herbal viagra on this term, if you want to continue your mainly unrelated advertising on "spew" it will cost you $1.36/click.
The end result: nobody advertises and there are no irrelevant ads. Similar story for something like Sydney, everyone who has ever tried to make money advertising on the term in Google has done badly, hence the high CPC and no advertisers.
Every second domain up for sale or appraisal is an example of this,
eg yesterday's drop,
GlobalBusiness.com.au global business 170 $4.24
6DegreesOfSeparation.com.au 6 degrees of separation 480 $1.10
Spew.com.au spew 320 $1.36
Other recently discussed domains
sydney.com.au 74,000 $1.75
hobart.com.au 9,900 $1.03
…and pretty much every other geo domain aside from near pure tourist locations.
These high CPC aren't due to advertiser bidding, they are closer to a penalty applied by Google due to extremely poor past CTR's on those keywords. If the CTR is low enough Google is basically saying to advertisers,
Your advertising isn't working, you might as well be selling herbal viagra on this term, if you want to continue your mainly unrelated advertising on "spew" it will cost you $1.36/click.
The end result: nobody advertises and there are no irrelevant ads. Similar story for something like Sydney, everyone who has ever tried to make money advertising on the term in Google has done badly, hence the high CPC and no advertisers.