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Google Testing SERPs Without URLs

Discussion in 'Domain News' started by chris, Oct 10, 2019.

  1. chris

    chris Administrator

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    auDA Member:
    Yes
    Not the first time this has been tested, but some new tests have been spotted in the wild:

    serp-testing-without-domain.png

    As one comment mentions, this does remove the important trust signal of the domain. I know I'd like to know if I'm going to commbank.com.au or commbank.top.

    Source: https://www.searchenginejournal.com/google-is-testing-search-results-without-urls/
     
    Scott7, Data Glasses and Bacon Farmer like this.
  2. Rhythm

    Rhythm Membership: VIP

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    perhaps they should first test why searches on google results in hacked .com's ranking first in the serps