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Google Testing SERPs Without URLs

Discussion in 'Domain News' started by chris, Oct 10, 2019.

  1. chris

    chris Administrator

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    auDA Member:
    Yes
    Not the first time this has been tested, but some new tests have been spotted in the wild:

    serp-testing-without-domain.png

    As one comment mentions, this does remove the important trust signal of the domain. I know I'd like to know if I'm going to commbank.com.au or commbank.top.

    Source: https://www.searchenginejournal.com/google-is-testing-search-results-without-urls/
     
  2. Rhythm

    Rhythm Membership: VIP

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    perhaps they should first test why searches on google results in hacked .com's ranking first in the serps
     
  3. chris

    chris Administrator

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    Yes
    Yes, the SERPs still aren't perfect...

    One interesting thing is to note is how important using a clear, well branded favicon is in these results.
     
    Scott7 likes this.
  4. Rhythm

    Rhythm Membership: VIP

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    More interesting to note possible effects of this modification...
     
    chris likes this.
  5. chris

    chris Administrator

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    Yes that too.

    Not the first time they've tested this. Personally it feels weird to me and I'd like to see the domain, but who knows what users would prefer?
     
  6. eg73

    eg73 Membership: Community

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    Yes
    Personally I find it dangerous & it may find Google in hot water in years to come..
    To remove a sites identity by hiding it, in this case, a URL is wrong..
    By hiding a website people may unintentionally believe it’s part of the google ecosystem when in fact it is not..

    Every site deserves to be ‘identified’ by any search engine..

    rant over..
     
  7. snoopy

    snoopy Membership: VIP

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    I think it is mainly domainers that will care about this. Unless there is two sites with the same name in a similar line of business it is not going to cause many issues.