neddy
Top Contributor
A month is a long time in the online world.
Good news story May 20:
"Stay-at-home-mum website attracts funds and eye balls"
http://www.smh.com.au/it-pro/busine...racts-funds-and-eye-balls-20140519-zrgpl.html
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Bad news story June 19:
"Stay At Home Mum blogger walks out into eye of social media storm"
http://www.theage.com.au/it-pro/bus...eye-of-social-media-storm-20140619-zsf8t.html
Good news story May 20:
"Stay-at-home-mum website attracts funds and eye balls"
http://www.smh.com.au/it-pro/busine...racts-funds-and-eye-balls-20140519-zrgpl.html
Run out of her spare room in the Queensland country town of Gympie, SAHM receives up to 600,000 visits a month and employs 37 people around the country. They include web developers, advertising salespeople and Chris Gryg, Ms Allen's shirtless champagne-in-hand CEO and only male staff member.
Coupled with a Facebook page with 370,000 fans, the site has morphed into an attractive medium for advertisers, with the likes of Suncorp, Disney and Ikea lining up to tap into its following of stay-at-home home makers.
Marketing packages comprising sponsored features, Facebook shout-outs and banner ads on the site cost from $10,000 to $80,000.
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Bad news story June 19:
"Stay At Home Mum blogger walks out into eye of social media storm"
http://www.theage.com.au/it-pro/bus...eye-of-social-media-storm-20140619-zsf8t.html
Rising blog star Jody Allen has been forced to apologise for domain squatting, after being accused of attracting visitors and advertisers to her Stay At Home Mum site unethically.
On Wednesday, rival bloggers contacted media outlets, advising of a concerted campaign to alert advertisers like Suncorp that Stay At Home Mum had registered a number of domains similar to successful independent blogs in order to redirect web search traffic to itself.