Doorway Page Penalty Algorithm

[chris]

Thought a few here might find this interesting:

Google will take algorithmic action on more doorway pages in the near future. The new algorithm adjustment will impact these pages trying to increase their search footprint.

How do you know if your web pages are classified as a “doorway page?” Google said asked yourself these questions:

Is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant portion of your site, or are they an integral part of your site’s user experience?

Are the pages intended to rank on generic terms yet the content presented on the page is very specific?
Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic?

Are these pages made solely for drawing affiliate traffic and sending users along without creating unique value in content or functionality?
Do these pages exist as an “island?” Are they difficult or impossible to navigate to from other parts of your site? Are links to such pages from other pages within the site or network of sites created just for search engines?

http://searchengineland.com/google-to-launch-new-doorway-page-penalty-algorithm-216974

 

[James]

This will be an interesting update, I think that SMB's will be hit hard who are running large scale doorway pages.
Larger Brands who have invested in quality sites/ content over a long period of time will be fine in my opinion.
I know a few large brands who may also have a % of their site taken out.

 

[helloworld]

I'm still not clear on this. Will local pages be penalised?
i.e.
homepage
term melbourne
local pages
term melbourne suburb
Is this a problem ? Or do these pages need to funnel to say a quote page that can be accessed elsewhere?

My view of a doorway page is :
ie
EMD
Home page
Product list > click through to main site i.e. jimsplumbing.co/product/inquestion
This site may also have a few smaller pages like about etc.
Another example of doorway page.
Search
Adobe premiere instruction manual
results : magicman.com/adobe-instruction-manual
Land > redirect > redirect > land

 

[xwdomains]

doorway pages have we gone back in time?