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Doorway Page Penalty Algorithm

Discussion in 'SEO & SEM Discussions' started by chris, Mar 18, 2015.

  1. chris

    chris Administrator

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    auDA Member:
    Yes
    Thought a few here might find this interesting:

    Google will take algorithmic action on more doorway pages in the near future. The new algorithm adjustment will impact these pages trying to increase their search footprint.

    http://searchengineland.com/google-to-launch-new-doorway-page-penalty-algorithm-216974
     
  2. James

    James Membership: VIP

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    This will be an interesting update, I think that SMB's will be hit hard who are running large scale doorway pages.
    Larger Brands who have invested in quality sites/ content over a long period of time will be fine in my opinion.
    I know a few large brands who may also have a % of their site taken out.
     
    petermeadit likes this.
  3. helloworld

    helloworld Membership: VIP

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    I'm still not clear on this. Will local pages be penalised?
    i.e.
    homepage
    term melbourne
    local pages
    term melbourne suburb
    Is this a problem ? Or do these pages need to funnel to say a quote page that can be accessed elsewhere?

    My view of a doorway page is :
    ie
    EMD
    Home page
    Product list > click through to main site i.e. jimsplumbing.co/product/inquestion
    This site may also have a few smaller pages like about etc.
    Another example of doorway page.
    Search
    Adobe premiere instruction manual
    results : magicman.com/adobe-instruction-manual
    Land > redirect > redirect > land
     
  4. xwdomains

    xwdomains Membership: Community

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    doorway pages have we gone back in time?