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2 and 3 letter au domains

Discussion in 'Newbies' started by vr101, Aug 28, 2015.

  1. vr101

    vr101 Membership: Trader

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    Hi Guys,
    Are 2 and 3 letter AU domain names worth much these days?
    Any thoughts and ideas around these domain names would be appreciated.
    I guess they are short and very easy to remember, but since they are not generic terms, Id have no idea how to sell them.
    What do you think?
     
  2. eBranding.com.au

    eBranding.com.au Membership: VIP

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    auDA Member:
    Yes
    In short, yes!

    There was a recent article on domainer.com.au about 3 letter domains:
    http://www.domainer.com.au/the-thrill-of-an-acquisition/

    2 and 3 letter domains are popular, because they can represent business names as acronyms, which is particularly useful for businesses with long names.

    For investment purposes, some letters / combinations of letters are better than others, for example zxq.com.au wouldn't be one to buy ;)
     
  3. DnEbook

    DnEbook Membership: VIP

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    In .com yes, our market is a bit harder, works for some though (2L have built in value) walked past a building site and there was an address of 1184.com.au ....... so you just never know
     
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  4. Cooper Mills DomainLawyer

    Cooper Mills DomainLawyer Membership: VIP

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    auDA Member:
    Yes
    Yes LLL domains are valuable, but LL domains can be worth a lot more (because there are much less of them). We use an LL for our business, it is short sharp and easy to remember
     
    eBranding.com.au likes this.
  5. vr101

    vr101 Membership: Trader

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    Hi .
    Nice article .. thanks .. this is good .. looks like some 3 letter domains have come up with some good $$ too.
    Maybe I should get some of the ones I have appraised here at DNT.
    Thanks again for the read.
     
  6. vr101

    vr101 Membership: Trader

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    cool .. i acquired quite a few of these domains over the last few years, but I have no idea where to start selling them. I always thought that because of the randomness of available 3 letter domains it was hard to find a market for them, despite how short and brandable the domains are, but looks like I was wrong.
     
  7. vr101

    vr101 Membership: Trader

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    So the LL's are even better, great, I got a few of those too, but some are also LL and .net.au .. so perhaps not those ones so much. btw .. nice domain TM :)
     
  8. DnEbook

    DnEbook Membership: VIP

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    Only a few .net.au's
    ~
    I seem to remember Hr.Net.Au going for a bit?
     
  9. snoopy

    snoopy Membership: VIP

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    Lots of lll.com.au are available, as a general rule they are not valuable. It is a limited number that are worth something, the combinations with a large number of potential buyers, i.e. very common company acronyms, those which are a common word etc. The market is nothing like the .com market, completely different dynamics.

    Even the higher quality combinations that went years ago are typically barely worth $100 so beware about owning a lot of these as the holding costs will bite.

    Doubt they paid anything for it.
     
  10. snoopy

    snoopy Membership: VIP

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    Here is the most recent sales according to namebio, as you can see the top quality lll.com.au are around low $100 on the drops, these are commonly also pronounceable., e.g. sip.com.au $124, mav.com.au $141. You can also see some private sales around $1000. In my view buying a name for $124 with an enduser price around $1000 is going to result in a substantial loss to the domain holder over time. There isn't enough of a margin in it considering renewal fees and the % which are likely to sell each year.

    gbn.com.au 1,224 USD 2015-08-16 Private
    bof.com.au 1,176 USD 2015-08-16 Private
    pak.com.au 1,064 USD 2015-08-16 Private
    ifp.com.au 1,064 USD 2015-08-16 Private
    dad.com.au 1,048 USD 2015-08-16 Private
    mod.com.au 4,975 USD 2015-02-08 DomainNameSales
    wip.com.au 124 USD 2014-09-01 Drop.com.au
    dwj.com.au 135 USD 2014-07-31 Drop.com.au
    mav.com.au 141 USD 2014-07-22 Drop.com.au
    wym.com.au 189 USD 2014-07-02 Drop.com.au
     
  11. vr101

    vr101 Membership: Trader

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    Thanks for the great info guys :) .. i really appreciate it.
    Maybe it's worth considering putting them on the market.

    Some of the names snoopy mentioned are interesting, especially dad.com.au .. i thought that would be worth more.. makes you think dads don't get enough respect hey !
     
  12. eBranding.com.au

    eBranding.com.au Membership: VIP

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    Yes
    No worries :)
    Here's another article by Ned on 3 letter .com.au domains, hot off the press:
    http://www.domainer.com.au/3-letter-perfection/
     
  13. findtim

    findtim Membership: VIP

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    i think its no so much the domain name no matter what it is, as in all cases i find its the potential buyer SEEING the value in it, and thats up to the owner to sell the potential IMO.
    to many people basically sit on their bums and don't make sales calls, and then complain that domaining sucks, there's heaps of different ways to do domaining, you just have to find the way you want to do it and then live with the results good or bad.
    tim
     
  14. snoopy

    snoopy Membership: VIP

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    I don't think so. I've need met anyone who has done well from domaining by trying to find buyers.

    If the name is good quality it will get inquiries, and those people will be far more motivated than buyers who are contacted by the domain owner. It is incredibly hard to find domains that buyers will want which is why few people last, that is why many say domaining sucks, because there is no demand for the names they bought, or the demand is not high enough to be profitable on the basis of a whole portfolio.

    It isn't simply a matter of picking up the phone, at that point it becomes a low paying job selling domains for low amounts, rather than an investment. Most people will get sick of a low paying job after a while.
     
    Last edited: Sep 8, 2015
  15. Rohit

    Rohit Membership: Community

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    Can we purchase any .com.au as AUDA policies states about prohibition of purchasing for resale.
     
  16. findtim

    findtim Membership: VIP

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    auDA Member:
    Yes
    you an hand reg anything, LL is hard to come by but LLL there are a fair few.
    purchasing for resale...... just don't throw it in their face !! park it for a while maybe?
    tim
     
  17. Honan

    Honan Membership: VIP

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    Hi Rohit
    Is your purpose in purchasing a domain 4 monetization or reselling?
    If the former, then reselling immediately appears 2 b within policy, according to me
     
  18. Horshack

    Horshack Membership: Community

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    As more of an end-user I don't see the value in these abbreviated names unless the business, service, mark or place etc. is commonly known by the abbreviation like LA or TM or you have a ridiculously long name to abbreviate that someone can't be bothered typing into a browser. Unlike a short word or the examples above, no one is going to type abbreviations into google hoping to find what they are looking for so you still need to do a lot of SEO and advertising to promote the abbreviation. Why bother spending a premium to buy one. It seems like more of a sales pitch to me.
     
  19. findtim

    findtim Membership: VIP

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    i disagree, if you have an established name and a current marketing budget/strategy then a LLL fits in nicely especially for 3 letters as 2 word domains are easy to remember anyway " dubbo dentist "

    i don't think google is the topic here, its about making it easier for people to remember your web address

    its VERY common in all speech to abbreviate so you just fit in, AFL, NRL, ALP, MCG yes all big budget names but it works any business, "Sandringham Yacht Club" www.syc.com.au is a great example , a long name always shortened by members to syc and there it is.
    and damn lucky sydney didn't get it first !!!!!
    so a few grand for that is very worthwhile IMO

    tim
     
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  20. Honan

    Honan Membership: VIP

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    auDA Member:
    Yes
    I concur Tim
    Don't forget others like NBN and 4B2