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The rising popularity of .Com in Australia

snoopy

Top Contributor
I would say those website visitors and the subscribers would be worth a lot of money. Great domain but it can never be separated out value wise because the actual remaining business is not trivial.

Re the price difference of $10million (for the whole business) to $20million (for the digital portion). It wouldn't surprise me if buyers were turned off a loss making print operations with employees etc. That probably is worth a large negative amount to have to clean up.
 

chris

Top Contributor
Interesting story about an Aussie company finding success with .com

"We bought finder.com to be the domain that everything would sit under from then on, and there was no way we were going to risk losing that,” Schebesta says."

If you strike any paywall issues try search via google for the article,

https://www.afr.com/young-rich/trial-by-finder-how-fred-schebesta-grew-up-20190925-p52up2

Here's another one:

https://www.businessinsider.com.au/...worth-frank-restuccia-young-rich-list-2019-10

Although @snoopy, Finder uses the Finder.com.au on their ads, so this should be posted on the "Rising popularity of AU thread" :)

Domain preferences aside, congrats to the Finder team with their success!
 

helloworld

Top Contributor
Here's another one:

https://www.businessinsider.com.au/...worth-frank-restuccia-young-rich-list-2019-10

Although @snoopy, Finder uses the Finder.com.au on their ads, so this should be posted on the "Rising popularity of AU thread" :)

Domain preferences aside, congrats to the Finder team with their success!
He really got in at a good time as well as having some business nouse of course. I have looked at his old domains in archive before. Interesting to see how his online properties have made SOOOOO much coin for him
 

snoopy

Top Contributor
Here is one of the prime reason why the Australia is (very slowly) shifting towards .com, (from the Australian Financial Review)

https://www.afr.com/companies/retail/the-economic-power-of-smb-growth-20191105-p537l5

Growing globally

Forget establishing yourself in your town, your state and your nation before you think about exporting. Today, businesses are "born global".

More than one-third of Australian businesses earn international revenue within two years of formation, and more than one-third of Australian SMBs exported to foreign markets in 2017, says Connecting Benefits. It's probably no coincidence that 80 per cent of them had a Facebook page.
 

chris

Top Contributor
Yes, and I would saying the rising popularity of .com is happening in Canada also.

My understanding is that .ca's are popular locally. Possibly similar local trust as .au?

As you know I like .com, but I still don't see the rising popularity with local businesses. I still think the local ccTLD's have a higher trust factor. Most businesses aren't Disney and Nike ;)
 

snoopy

Top Contributor
My understanding is that .ca's are popular locally. Possibly similar local trust as .au?

As you know I like .com, but I still don't see the rising popularity with local businesses. I still think the local ccTLD's have a higher trust factor. Most businesses aren't Disney and Nike ;)

I think in Canadas situation they would not be creating ads like that unless they were concerned about small companies using .com names more. Even the smallest businesses (eg 1 person) often envisage a global market for their product now in my view.
 

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