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The rising popularity of .Com in Australia

Data Glasses

Top Contributor
The new face of retailing in Australia.

Was just at Doncaster shopping town and couldn't help but notice how many retailers are now advertising domains ending in .com. I think for some it is about shortness and memorability but I'd also say a big chunk of it is also for international expansion. I think many are opening small numbers of locations in other countries like NZ or Hong Kong and just using .com simplifies things greatly.

View attachment 1308
Well I sold on it
 

Shane

Top Contributor
The new face of retailing in Australia.

Was just at Doncaster shopping town and couldn't help but notice how many retailers are now advertising domains ending in .com. I think for some it is about shortness and memorability but I'd also say a big chunk of it is also for international expansion. I think many are opening small numbers of locations in other countries like NZ or Hong Kong and just using .com simplifies things greatly.

View attachment 1308

To be fair, Cotton On has a billionaire owner and "over 1,400 stores in 18 countries" according to Wikipedia, so it's hardly typical of Australian SMEs.

I'm amazed this whole debate is still going on TBH... Surely it's always been the same; if the .com is available, register it. If it's on the aftermarket and seems good value, buy it. If you're expanding overseas, get it if you can. Otherwise, I don't see much extra value in it for an Australian business.

My business, we're doing a few million a year now, but I wouldn't pay more than $10k for our .com if it came up for sale. And it'd be purely just to *have it* rather than expecting any benefit from it.
 

snoopy

Top Contributor
To be fair, Cotton On has a billionaire owner and "over 1,400 stores in 18 countries" according to Wikipedia, so it's hardly typical of Australian SMEs.

I'm amazed this whole debate is still going on TBH... Surely it's always been the same; if the .com is available, register it. If it's on the aftermarket and seems good value, buy it. If you're expanding overseas, get it if you can. Otherwise, I don't see much extra value in it for an Australian business.

My business, we're doing a few million a year now, but I wouldn't pay more than $10k for our .com if it came up for sale. And it'd be purely just to *have it* rather than expecting any benefit from it.

I think there is a growing trend towards using .com first. I think also many small business are looking at selling to overseas buyers, even if it is only a very small % of their customers. July is a good example in my view, where they have 1 store and a website.

"Luggage designed in Melbourne, and made for everyone."

I'm seeing this from pizza shops to large corporations. Why limit yourself with a .com.au?
 

Rhythm

Top Contributor
.com.au now has 12 sites in the Australian Top 50 (was 11). Time to break out the champagne Rhythm.

yet you neglect to mention .com is down to 30 (was 33)

after .au direct registrations would assume major .gov.au's and abc.net.au to move to .au
thereby increasing .au by +5 to 17

+ 5 .au
- 3 .com

Rising popularity amirite?
 

Rhythm

Top Contributor
I'm talking about your sales Rhythm, not other people's.

The trend in other people new tld sales is clear

All reported sales in new tlds (source Namebio.com)

2018 1490 sales
2019 743 sales (annualises to 938)

That is a volume drop of 37% in one year.

Trend in .com is pretty clear (source: namebio)

The domain DataConnector.com sold for $710 at GoDaddy for a decrease of 65%.
It last sold for $2,000 on February 8th, 2015 at Uniregistry.

The domain FlowCash.com sold for $1,025 at GoDaddy for a decrease of 76%.
It last sold for $4,210 on October 27th, 2013 at Afternic.

The domain Travelogix.com sold for $822 at GoDaddy for a decrease of 91%.
It last sold for $9,250 on June 26th, 2015 at Sedo.

The domain WhosThatGirl.com sold for $321 at GoDaddy for a decrease of 97%.
It last sold for $9,500 on September 20th, 2010 at Sedo.

The domain ManagementAnalytics.com sold for $298 at GoDaddy for a decrease of 75%.
It last sold for $1,200 on April 23rd, 2015 at Sedo.

The domain BelieveInJesus.com sold for $118 at GoDaddy for a decrease of 95%.
It last sold for $2,500 on June 6th, 2012 at Afternic.

etc.
 

snoopy

Top Contributor
Trend in .com is pretty clear (source: namebio)

The domain DataConnector.com sold for $710 at GoDaddy for a decrease of 65%.
It last sold for $2,000 on February 8th, 2015 at Uniregistry.

The domain FlowCash.com sold for $1,025 at GoDaddy for a decrease of 76%.
It last sold for $4,210 on October 27th, 2013 at Afternic.

The domain Travelogix.com sold for $822 at GoDaddy for a decrease of 91%.
It last sold for $9,250 on June 26th, 2015 at Sedo.

The domain WhosThatGirl.com sold for $321 at GoDaddy for a decrease of 97%.
It last sold for $9,500 on September 20th, 2010 at Sedo.

The domain ManagementAnalytics.com sold for $298 at GoDaddy for a decrease of 75%.
It last sold for $1,200 on April 23rd, 2015 at Sedo.

The domain BelieveInJesus.com sold for $118 at GoDaddy for a decrease of 95%.
It last sold for $2,500 on June 6th, 2012 at Afternic.

etc.

I think we've gone over this type of data before. This is endusers who have bought names on the aftermarket then later dropped them and they've gone to Godaddy's drop auction. Shows the type of margin domainers can expect for names they pick up on the drops though.
 

Rhythm

Top Contributor
gTLDs are being bought, sold, launched, found and advertised on google, fb, twitter, instagram and youtube

Furthermore undeveloped gTLDS are getting direct type in and link traffic..
 
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snoopy

Top Contributor
gTLDs are being bought, sold, launched, found and advertised on google, fb, twitter, instagram and youtube

Furthermore undeveloped gTLDS are getting direct type in and link traffic..

Usage is low. 5 years in and registration numbers are falling, aftermarket sales have fallen off a cliff.

Keep on buying if you like to punish yourself.
 

Rhythm

Top Contributor
Usage is low. 5 years in and registration numbers are falling, aftermarket sales have fallen off a cliff.

Keep on buying if you like to punish yourself.

And you can keep on spamming this forum. Is this why namepros banned you?
 

Data Glasses

Top Contributor
I see WindEnergy/Com is at DropCatch/Com ...... currently @ $2,450 .... I wonder how much this contemporary .com domain name will go for?
 

chris

Top Contributor
I am not anti .com, but many of us like .com.au's and other extensions, so each to their own...
 

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