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Auda isn't your threat !

findtim

Top Contributor
hi
I've been working with a few major internet companies since leaving the auda board, what auda do in the future is a threat but not your major threat.

if you haven't "go it" yet we are in a "millenniums" era and they are turning to apps faster then they are buying the next Iphone.

i do not profess to know it all, this is just a conversation starter as i am very interested in what others think of how the next 5 years pan out, 5 years is now a LONG time in this world.

will domain names actually survive?

google never existed, now yellow pages doesn't !
internet explorer usages is 3.4% when it once was 99%
uber changed the taxi word
airbnb also
youtube the 2nd largest search engine
ebay, paypal, amazon
what do they all have in common? they have an App.
the list goes on, do you remember when you said to someone "WHAT, you don't have a domain name? " , now its "WHAT, you don't have an App "

and the next generation is only going to get worse.

I have 2 kids, 11 and 10 , they DO NOT watch TV, they watch youtube, fetch, stan and if we had foxtel that i suppose, they are ON DEMAND people, they watch it on their iphones/androids/ipads/laptops not the tv ( sorry but we are a tech household )

i KNOW there are people here far more knowledgeable then me, so please input

anyway, i am interested in the replies

tim
 

David Goldstein

Top Contributor
I've been more or less addressing this issue in a Q&A series I've been running on http://www.domainpulse.com/. I've been asking industry figures, among another 5 questions, "Are domain names as relevant now for consumers – business, government and individuals – as they have been in the past?" There have been some good responses. So if you care, check it out. There are more to come with a couple more lined up and I'm expecting a few more responses.
 

findtim

Top Contributor
Thanks david. I think this is a topic worth pushing for views on.
Most of what i read says its not the web d ite how we interact witlh wiĺ change
Whats wordcamp add saying about it????
 

snoopy

Top Contributor
I think domain names have declined in importance over the last 10 years, effected by social media, apps and Google ranking changes. Domains I think there is a movement to .com (one global standard) and away from country codes. Why go with a name that you can't expand with?

As far as apps go I think it possibly hit saturation point a while age, I don’t think people want pages and pages of apps on their phone, it only works for things they use all the time (e.g. banking, weather etc).

App are not an efficient address system and it seems businesses are starting to reject gatekeepers taking a cut of revenue (e.g. Netflix and Fortnite changes). Netflix was the biggest earner for Apple's app store. The 2nd biggest, 3rd biggest 4th biggest will be all working out the effect on revenue if they leave as well.

Social media seem to be barely growing from the stats I have seen, many seem to be shrinking. Even Facebook’s numbers were dropping in Europe. I don’t think I have see as many hashtags or twitter usernames as in the past. Again I don’t think companies really want to be promoting Facebook/Twitter/Instagram. Why spend money on promotion when you can't even access the users properly that you are collecting? Who wants to pay to "boost" a post when you already paid to get that user?

Overall apps, domains, social media are all at saturation point in my view. Only step forward is 3rd world, oh dear!
 

snoopy

Top Contributor
I've been more or less addressing this issue in a Q&A series I've been running on http://www.domainpulse.com/. I've been asking industry figures, among another 5 questions, "Are domain names as relevant now for consumers – business, government and individuals – as they have been in the past?" There have been some good responses. So if you care, check it out. There are more to come with a couple more lined up and I'm expecting a few more responses.

Your site is down. I'd say it is worth asking people outside of the domain industry that question as well.
 

snoopy

Top Contributor
hi
ebay, paypal, amazon
what do they all have in common? they have an App.

They also have an "a" in their name, doesn't have anything to do with causation. None of these companies success is because they have an app.

do you remember when you said to someone "WHAT, you don't have a domain name? " , now its "WHAT, you don't have an App "

I have never heard anyone say that. If the business was very large and public facing they might say it, but for 99% of companies their customers would not be interested in their app. Who wants a app for their water company or the place they bought shoes from last friday? Unless they are somehow obsessed with their water company.

Reminds me of when I parked my car in Fitzroy about 4 years ago, the only way to pay for parking without coins was to download the councils app and fill out a whole lot of nonsense and credit card details, instead of simply tapping a card on machine. I think organisations can get ahead of themselves thinking their customers want to use an app and IT companies in the past have "sold" people on spending a lot of money for this IT bloat.
 

findtim

Top Contributor
"WHAT, you don't have an App " , ..........ok fair call, i'm presently dealing with companies that this is the case but i will concede this is a small % of businessses

Unless they are somehow obsessed with their water company.
( as above )
true, and very few people are obsessed with a website, "click to call" at the top of a website is the NUMBER ONE thing to have ! , people just want to phone.
Millenniums DO NOT, they want a short form and ask a question then have it replied by the same way INSTANTLY.
thus the domain name still seems valid.
 

David Goldstein

Top Contributor
Your site is down. I'd say it is worth asking people outside of the domain industry that question as well.

Site's been back up for a while now. It seems fine now. And the site is aimed at the domain industry, and yes, I could spend hours trying to find people outside the industry. But there's only one question that applies to those outside the industry and I don't think it's what the owner of the site wants.
 

snoopy

Top Contributor
Site's been back up for a while now. It seems fine now. And the site is aimed at the domain industry, and yes, I could spend hours trying to find people outside the industry. But there's only one question that applies to those outside the industry and I don't think it's what the owner of the site wants.

Here is the thing, nobody working in this industry is going to answer "no" to this question,

"Are domain names as relevant now for consumers – business, government and individuals – as they have been in the past?"

I think the fact is that they not as relevant, but if you ask a bunch of people who work for domain registries you just get a bunch of "marketing spin" answers rather than anything accurate.

Look at how much garbage is also being spun about new tlds, clearly they have done badly but everyone working for those registries has their own spin to try and gloss over the numbers being so bad. It is like ask for a comment from the Iraqi information minster. They keep carrying on with the line until they cannot keep the lights on, even when they go bust the news is announced as an "acquisition" by a competitor. The domain industry has a long history of this starting with the .mobi firesale.
 

David Goldstein

Top Contributor
That's not true. There are people with varying degrees of support for the future of domain names. You've obviously not read them. Which is fine. There's also differing views on new gTLDs. There are some interesting views in the Q&As on the GDPR and some themes - one's location seems to impact on one's view of the GDPR. I never envisaged it as investigative journalism. I opened it up for people in the industry to comment on some of the issues.

As for new gTLDs, many have done very well, some have failed and some so-so.
 

David Goldstein

Top Contributor
Hundreds have been successful. You seem incapable of understanding that DUM is not a metric most TLDs consider important. There are hundreds of .brands where this is totally irrelevant. For many geographic new gTLDs, it's about a combination of branding and DUM. For registries with dozens of new gTLDs, the cost of operating each new gTLD is minimal. I'm about to publish a Q&A from one of the most knowledgeable people from the domain investing side of things who says they are successful.
 

snoopy

Top Contributor
David, that isn’t answering the question, which new tlds have done “very well”?

If there is hundreds it would be easy to give some examples.
 

David Goldstein

Top Contributor
David, that isn’t answering the question, which new tlds have done “very well”?

If there is hundreds it would be easy to give some examples.
What's the point? You're always going to find an excuse to say it's a failure. It's because you've no idea of business cases and goals of new gTLDs. You don't want to know. You just carp from the sidelines.
 

findtim

Top Contributor
hi, been really busy but reading not participating.
i think the evidence is CLEARLY there now that NTLD's as a majority don't work and it was a FANTASTIC marketing / revenue grab by icann.
lets face it below 50% success is failure.

Also .nz and .uk have also become part of that failure no matter how auda want to spin it.

they said today the banks did what they did because they just could ! i get the same feeling about auda.

tim
 

snoopy

Top Contributor
hi, been really busy but reading not participating.
i think the evidence is CLEARLY there now that NTLD's as a majority don't work and it was a FANTASTIC marketing / revenue grab by icann.
lets face it below 50% success is failure.

Also .nz and .uk have also become part of that failure no matter how auda want to spin it.

they said today the banks did what they did because they just could ! i get the same feeling about auda.

tim

Godaddy released some very interesting sales data recently. For anyone buying new tlds I'd suggest looking at it.

Screen Shot 2019-02-05 at 10.28.19 am.png
Add up those %'s of sales and you'll find the top 10 tlds account for 99% of Godaddy aftermarket sales. The remaining 1% is split between other gtlds such as .info & .biz, hundreds of other country codes, and also a thousand new gtlds. New tld market share of aftermarket sales is near zero.

There is no momentum, only Chinese nonsense and number padding.

https://domainnamewire.com/2019/01/...ing-data-from-paul-nicks-godaddy-at-namescon/
 

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