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Monetisation (Pay Per Click PPC) trademarks Class 35 IP Australia Commonwealth Government

DomainNames

Top Contributor
Under the Australian Government's IP Australia trademarks CLASS 35 there is an option for "Pay Per Click Advertising" PPC ( Monetisation) and a lot of online advertising options

Class 35 http://xeno.ipaustralia.gov.au/tmgns/facelets/trademarkclass.xhtml?classId=35




https://www.ipaustralia.gov.au/trade-marks
https://www.ipaustralia.gov.au/abou...y/blog/classes-goods-and-services-choose-wise

PPC Pay Per Click and Monetisation / Monetization
Excellent article here on domain name monetisation from an auDA Director and Australian lawyer. https://www.coopermills.com.au/domain-monetisation-in-the-au-space-part-1/

https://www.igoldrush.com/domain-guide/domain-name-monetization/ways-to-monetize-a-domain
https://www.domainsherpa.com/monetize-domain-names/
https://icannwiki.org/Domain_Monetization

GoDaddy https://au.godaddy.com/domains/cashparking
www.Sedo.com
www.Bodis.com
 

trellian

Top Contributor
Current Domain Parking Services in alphabetical order:

Above.com (a Trellian Company)
Bodis.com
ParkingCrew.com
Sedo.com
Skenzo.com
SmartNames.com (a Godaddy Company)
Voodoo.com

there are others but smaller and or no longer direct.

Cheers
David
 

DomainNames

Top Contributor
Melbourne IT / Arq.Group ( Employer of auDA Policy Review Panelist Brett Fenton) owns both Netfleet.com.au and auDA Accredited Registrar Enetica.

http://www.enetica.com.au/default.cgi?action=monetisation


Domains Hosting SSL Certs Resellers About Us
Register Transfer/Renew Manage

Enetica Domain Monetisation Program



Monetising of domains is a business practice that involves registering domains for the purpose of earning revenue from advertising placed on these domains. The most common advertising used is keyword targeted pay-per-click ads provided by organisations such as Google.

Recent policy reviews by auDA have clarified that registering domains for the purpose of monetisation is a valid practice and fits within the current domain and eligibility rules. This essentially means you can now register whatever domain name you like, regardless of your business name or other business activities. As long as your domain name points to a page/site that has advertising related to the domain name, you are deemed eligible to register and hold that domain name.

Please see the full auDA policy clarification for complete details:
http://www.auda.org.au/policies/auda-2006-03/

Enetica has recently created a new wholesale "Monetisation" account type. This account will be very similar to the existing reseller system but will have a number of specific additional features:

1. One Click Domain Applications
2. Bulk Applications
3. Access to our Daily Drop List
4. Instant Monetisation option
5. Special, Reduced registration fees


One Click Domain Applications

Users of this account type will be able to create Profiles for their entities which will contain all the registrant and contact details needed to register .au domains. This means you will only have to type this info once, then simply select which profile you wish to apply for each domain registration.


Bulk Applications

A special form will allow you to submit up to 50 domains at a time, all of which will be registered using your preset profiles.


Access to our Daily Drop List

Enetica has provided an expired domain list every month for the last 3 years. We have now greatly enhanced this service. The list will be updated daily, it will monitor a much larger list of domain names and it will also include the Google pagerank of each expired domain in the results screen.


Instant Monetisation option

Perhaps the most exciting and significant aspect of the monetisation system is the partnership Enetica has entered into with Fabulous.com, the world's leading domain monetisation specialists. We have secured access to the Fabulous system on behalf of our resellers that will enable you to start earning revenue within minutes of registering your domains.

If you chose to have your domains monetised through Fabulous, we will handle all the required configuration and hosting of your domain names. We will also provide you with daily reports on the performance of each domain name, and we will automatically deposit your earned revenue into your account with us in the form of credits.

Monetisation account holders will therefore have the ability to withdraw funds from your Enetica account, or you can use the credits to register further domain names.

There are no minimum requirements to have your domains monetised, you can take part with just a single domain if you wish. The only restrictions are that the domain must actually earn some revenue on a monthly basis, and no adult or gambling related domains are allowed.


Special, Reduced registration fees

Another advantage of the Monetisation account is the reduced domain fees. Instead of our usual $39/2years fees for com.au domains, monetised domains will be charged just $29/2years.

Existing Enetica resellers can simply request to have monetisation enabled for their account. You then need to create a Domainer profile which contains your business name and ABN, as well as your contact details. When you register domains using one of these profiles, you will be charged at the lower rate.

If you wish to apply, please fill in the Monetisation Signup Form, or if you wish to enable your existing account, email admin@enetica.com.au



Sign Up Now



1300 720 043 sales@enetica.com.au
Contact Us Help Policy Cloud Servers
 

DomainNames

Top Contributor
auDA Policy Review Panelist Brett Fenton Arq.Group submission to auDA:

https://www.auda.org.au/assets/Policies/Policy-Reviews/200603/fenton3.txt?
From: Brett Fenton
Sent: Monday, 3 April 2006 4:55 PM
To: Jo Lim
Subject: Re: domain monetisation - draft issues paper


"Most registrars already have clients that have significant portfolios of domain names,
many used for monetization. The space has now been open (and the policy requirements
relaxed) for around 4 years. My view is the horse has well and truly bolted and
accordingly the submissions to date predicting doom and gloom certainly have not

precipitated.

I think the general principles of a robust, competitive model for the .au space certainly

require allowing registrations for the purposes of securing click through traffic."

"I do favor a model in which an entity can only be listed as the Registrant of a fixed number of domain names (say 1000-2000). Calls for 1-2 domains per entity by other submissions are disingenuous as it completely invalidates the existing model where businesses have been encouraged to register products, services, etc."


"In summary NetRegistry supports the use of domains for the purposes of generating traffic." Brett Fenton


 

DomainNames

Top Contributor
https://www.coopermills.com.au/domain-monetisation-in-the-au-space-part-1/
"Domain Monetisation in the .au space (Part 1)
21 12 2008
Domain monetisation regularly causes problems for this breed of persons called ‘domainers’, with threats of domain deletion, but what does auDA’s (au Domain Administration Ltd – the Industry Regulator for the .au domain space) ‘Domain Monetisation Policy 2008-10’ (“the Policy”) actually say ? We will look at these issues in part 1 of our 2 part blog series on domain monetisation.

Our position on many of auDA’s policies is well known within the industry – they are in many cases unreasonable, do not reflect the practical realities, and do not reflect developments in the .au domain space. Whilst we acknowledge that auDA’s job as the regulator is a difficult one, and that this isn’t helped by some people who blatantly do the wrong thing, it is the legitimate domainers who get caught in the net.

The greatest issues with the Policy arise from the definitions or ‘terminology’ as auDA likes to call it contained in the Policy. The three definitions that we would like to focus on in the Policy are:

a) “domain monetisation” means registering a domain name in order to earn revenue from a monetised website;

b) “monetised website” means a website or landing page that has been created for the purpose of earning revenue from advertising, including monetised domain parking pages;

c) “domainer” means a person who has registered a domain name under the close and substantial connection rule for the purpose of domain monetisation;

These definitions are rather unusual.

The definition of ‘monetised website’ is in essence is a website that has been created for the purpose of earning revenue from advertising. Last time we checked the internet, most commercial (and some non commercial) websites sought to earn revenue from advertising their goods and services, after all, isn’t this what commercial websites are for ?

On the basis of this definition www.coopermills.com.au, www.news.com.au and www.sunsmart.com.au are monetised websites. If we were to register lawyers.com.au, and develop a website to use in promoting our services, then this would also be a monetised website. auDA agrees with this interpretation in clause 4.2 and says:

“If a domain name resolves to a monetised website then auDA is entitled to regard the domain name as having been registered for the purposes of domain monetisation….”

Bearing this in mind we look at the definition of ‘domain monetisation’, which means registering a domain in order to earn revenue from a monetised website. On this basis almost all domains registered for commercial (and some non commercial) websites, are registered for domain monetisation.

Having established that almost all commercial entities who have registered domains for use with their business websites are monetised websites, we look at the definition of ‘domainer’.

A domainer is someone who registered a domain name under the close and substantial connection rule (for those of you who are not familiar with auDA Published Policy – Domain Name Eligibility and Allocation Policy Rules for the Open 2LDs (2008-05) – this is one of the grounds upon which you may register a .com.au domain name under – the other is, an exact match, abbreviation or acronym of the registrant’s name or trademark) for the purpose of monetisation.

The policy goes some way to narrow its extremely broad definitions – so now we have a situation that if you are a commercial entity who has registered a domain and developed a website to resolve from it, and that domain name is not “an exact match, abbreviation or acronym of the registrant’s name or trademark;” then you are a ‘domainer’. Congratulations!

Two ‘domainers’ that spring to mind are News Limited by virtue of its www.news.com.au website and the Anti Cancer Council of Victoria by virtue of its website www.sunsmart.com.au on which it sells a large range of products.
In part 2 of our blog series we will look at the significance of being a domainer. Stay tuned….."
 

DomainNames

Top Contributor
auDA Accredited Registrar GoDaddy.com advertising their Australia .au cash parking monetisation program

https://au.godaddy.com/domains/cashparking

"Wait – my domains could make me money?

Yup, absolutely. If you collect domains like comic books, baseball cards or whatever the kids are collecting nowadays, then chances are you have a few of them sitting there unused. Instead of leaving them buried under a pile of virtual dust, you can use them to deliver advertisements. And every click that an ad gets brings you money.

Money for (almost) nothing.

Step 1: Pick a plan that works for you.
Figure out how much you want to earn (and what you want to pay) and choose the plan that feels right.

Step 2: Add your domains to your CashParking portfolio.
There’s no limit to the number of domains you can include, so pile them all in there. The more you have, the more you can earn.


Step 3: Change the nameservers on your domains.
Just point them to GoDaddy’s parkweb servers and you’re good to go. It’s super simple, but if you want help, our friendly support team can walk you through it.

Step 4: Do nothing.
That’s right, nothing. We’ll set up your pages with advertisements, so you can just kick back and watch the money come in each month (or each quarter for you international folks).

How it works

Change your existing name servers on your domains to the GoDaddy parkweb servers for CashParking.

Your questions, our answers
What is CashParking?

CashParking® is a service that lets you earn money on your parked domain names. If you associate your domains with your CashParking account, our advertising partner places context-relevant advertisements on your page. Each time a visitor clicks a displayed advertisement, you receive a share of the generated click-through revenue based on your CashParking plan (60% to 80% of the generated revenue). The amount you receive and the price you pay for the CashParking service depends on the plan you select. You can add an unlimited number of domains to your CashParking account.

Parked domains are domains that display a temporary Web page when someone enters your domain name in a Web browser.

Can I add a domain name registered elsewhere to CashParking?

If you registered your domain name elsewhere, you can monetize your domain name with us by selecting the CashParking plan you want to use and entering your domain name. You must change your nameservers through your current registrar to the CashParking nameservers:

ns01.cashparking.com

ns02.cashparking.com

How is revenue generated?

Through our advertising partners, we place contextually relevant advertisements on your parked, CashParking domain names. Each time a visitor clicks one of the advertisements displayed on the page, our advertising partners pay a certain amount. That revenue is split between the service provider and the domain owner, in accordance with the applicable revenue-sharing plan. For example, CashParking customers who sign up for the 80% revenue share plan receive 80% of the generated revenue while the remaining 20% goes to the service provider.

The actual revenue generated when a visitor clicks an advertisement varies and is determined by the specific advertisement on which the visitor clicked. A number of factors define which advertisements display on your page, including the quality of your domain and the amount and nature of traffic your page receives.

CashParking revenue is reported with a delay of up to 48 hours. This delay ensures that the revenue displayed in your CashParking account shows your actual earnings, rather than a generic estimate.

What is click fraud?

Click fraud is a common problem in Internet-based pay-per-click advertising programs. It is the act of clicking online advertisements for the purpose of generating a fraudulent or invalid per-click charge that increases the site owner's profits. Invalid clicks can be generated by manual action or through automated tools that imitate manual action.

We monitor all CashParking-related traffic for click fraud and take appropriate action, up to and including suspension or termination of a CashParking account, if clicks are found to be invalid or fraudulent. See CashParking FAQ for more information.

How do I get paid?

To receive commission for your CashParking® account, you must select one of the following payment methods: direct deposit, PayPal®, Good As Gold, or personal check. The amount paid depends on your CashParking plan.

Electronic payment options

  • We make payments midway through the second month following the month they're earned. For example, we pay commission you earned in January in mid-March.
  • PayPal is subject to a USD $25.00 minimum. To ensure that you can receive payments, see PayPal's International Payment Restrictions.
  • Good As Gold accounts are subject to a USD $5.00 minimum.
Domestic (U.S.) Check Payments

U.S.-based check payments are subject to a USD $100.00 minimum. A USD $25.00 service fee is applied. If you do not earn the monthly minimum, your total commission rolls over to the following month until your total earnings reach the minimum.

We deduct the USD $25.00 service fee from the total amount paid.

Use one of the following payment methods to avoid service fees and lower your minimum amount:

  • Direct Deposit
  • PayPal
  • Good As Gold
Checks are issued on approximately the 15th of each month.

International Check Payments

International check payments are subject to a USD $100.00 minimum, and there are no service fees. If you do not earn the minimum in a quarter, the total commission you earned rolls over to the next quarter until your earnings meet the minimum. We send checks to international customers approximately 45 days after the end of each quarter, on the following dates:

  • February 15, for commission earned October 1 to December 31
  • May 15, for commission earned January 1 to March 31
  • August 15, for commission earned April 1 to June 30
  • November 15, for commission earned July 1 to Sept. 30
Cancellation Notice

If you cancel your account, a USD $15.00 service fee is deducted from the unpaid funds in your account. After all applicable fees, we pay the remaining balance using your selected payment option.

How many domains can I associate with a CashParking account?

You can associate an unlimited number of domain names with your CashParking account, and you can add up to 500 domains at a time. Because you can associate an unlimited number of domains with a CashParking account and conveniently track and manage all of them through that one account, you only need one CashParking account. You can also upgrade or downgrade your revenue-sharing plan at any time.

 

DomainNames

Top Contributor
Are any auDA Policy Review Panelists reading from old materials? It looks like some of their views statements and suggestions are totally wrong and even against IP Law and Icann Monetisation policy now?


https://www.internetcommerce.org/anti-parking_policy_stripped_from_applicant_guidebook/

Anti-Parking Policy Stripped from Final gTLD Applicant Guidebook
June 1, 2011 By Philip Corwin

Responding to a strongly worded ICA comment letter filed on May 15th, ICANN has deleted applicant evaluation criteria from the Final Applicant Guidebook (AG) for new gTLDs that would have encouraged applicants to constrain parked websites offering advertising links.

ICANN has just issued what it hopes will be the Final version of the AG (available at http://www.icann.org/en/topics/new-gtlds/comments-7-en.htm). ICA’s May 15th comment letter took vigorous exception to new anti-parking criteria that popped up in the last version of the AG, stating:

New AG language that equates parked domains with negative social consequences and costs is unjustified, inappropriate, and at odds with prior ICANN findings and policy, proposed URS evaluation criteria, and WIPO guidance to UDRP examiners. We demand its deletion.

ICA is pleased that ICANN has complied with our views on this important matter. Regardless of whether any new gTLD attracts sufficient traffic to make domain parking a viable domain monetization option, it was simply unacceptable to have ICANN adopt a policy that equated non-infringing parked domains with negative effects."

 

Suzabro

Administrator
https://www.internetcommerce.org/anti-parking_policy_stripped_from_applicant_guidebook/

Anti-Parking Policy Stripped from Final gTLD Applicant Guidebook
June 1, 2011 By Philip Corwin

Responding to a strongly worded ICA comment letter filed on May 15th, ICANN has deleted applicant evaluation criteria from the Final Applicant Guidebook (AG) for new gTLDs that would have encouraged applicants to constrain parked websites offering advertising links.

ICANN has just issued what it hopes will be the Final version of the AG (available at http://www.icann.org/en/topics/new-gtlds/comments-7-en.htm). ICA’s May 15th comment letter took vigorous exception to new anti-parking criteria that popped up in the last version of the AG, stating:

New AG language that equates parked domains with negative social consequences and costs is unjustified, inappropriate, and at odds with prior ICANN findings and policy, proposed URS evaluation criteria, and WIPO guidance to UDRP examiners. We demand its deletion.

ICA is pleased that ICANN has complied with our views on this important matter. Regardless of whether any new gTLD attracts sufficient traffic to make domain parking a viable domain monetization option, it was simply unacceptable to have ICANN adopt a policy that equated non-infringing parked domains with negative effects."

Thanks for sharing @DomainNames, are you able to please use quoting for all quoted material when posting.
 

DomainNames

Top Contributor

Pay Per Click / Monetisation and The Nice Classification (NCL)

The Nice Classification (NCL), established by the Nice Agreement (1957), is an international classification of goods and services applied for the registration of marks. The 2018 version of the eleventh edition of the NCL came into force on January 1, 2018. https://www.wipo.int/classifications/nice/en/
 

Suzabro

Administrator
Yes I got your PM @DomainNames. If you're quoting any content, you need to follow the rules and use the quoting tags:

[QUOTE*] [/QUOTE*] removing the stars when using
 

DomainNames

Top Contributor
Yes I got your PM @DomainNames. If you're quoting any content, you need to follow the rules and use the quoting tags:

[QUOTE*] [/QUOTE*] removing the stars when using

Non logged in users and visitors cannot open or read the content in your required quoted tag format, this is why content is displayed in full. ... Of course some people do not want others to read a lot of material easily so over time they have complained to have it only posted in quoted tag format....

People who dont want to read it can scroll past or ignore the post. The importance of this information is due to the ongoing wrong and often Crazy auDA Policy Review Panel statements and suggestions they keep making which are not only damaging to the namespace and many parties rights.
 

DomainNames

Top Contributor
Maybe https://www.internetcommerce.org/ needs to start writing public letters to auDA, the PRP and ICANN regarding this https://www.auda.org.au/news/message-from-john-swinson-policy-review-panel-chair-interim-report and this crazy damaging statement published on the auDA website which is at odds with the rest of the world and even ICANN.

Clarification on domain monetisation
The PRP has received a number of questions regarding the minutes of the Policy Review Panel meeting of 1 May 2018 that referred to Domain Monetisation. The panel has issued a statement to clarify its thinking on domain monetisation policy.


Clarification from the Policy Review Panel

John Swinson
Chair, auDA Policy Review Panel ( PRP)​
 
Last edited:

Bacon Farmer

Top Contributor
So in essence the PRP is looking to ban monetisation.

Thanks for the consultation John.

I wonder if that was on the Domain Investor Working Group agenda?
 

Suzabro

Administrator
Non logged in users and visitors cannot open or read the content in your required quoted tag format, this is why content is displayed in full. ... Of course some people do not want others to read a lot of material easily so over time they have complained to have it only posted in quoted tag format....

People who dont want to read it can scroll past or ignore the post. The importance of this information is due to the ongoing wrong and often Crazy auDA Policy Review Panel statements and suggestions they keep making which are not only damaging to the namespace and many parties rights.

Hi @DomainNames, this is incorrect. Logged in, non-logged in users and search engines can all see this content. The rules exist for several reasons, republishing external content without quoting isn’t permitted. We haven’t had any complaints about members using quotes. We have edited your post to use quotes. Please make sure you do this in future.
 

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