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Are auDA staff trying to influence the auDA PRP with crazy ideas?


Top Contributor
Rumours are someone at auDA is directly trying to influence the auDA Policy Review Panel with crazy submissions and campaigning on the now globally recognised industry standard of monetisation.This person seems to want to ban it in Australia. .. that seems to be going backwards and also open the chance of massive litigation against auDA ( and Directors personally?) and more self inflicted wounds and nails in the auDA coffin.

If this is true members have the right to know about it and to see what they are submitting or proposing and why.

Is anyone at auDA trying to kill off more Australian and global businesses so they close?

Is someone at auDA trying to stop companies from advertising online when and how they want?

auDA has had some of the worst policies in the history of the online namespace. They simply in some cases do not have the actual domain name industry experience from a user or consumer or even advertiser who appluds more options to advertise online and via monetisation / Google Adsense and Adwords is one of them.

Anyone can register most of the now available 1700 domain name extensions and do whatever they want with the domain name and website PLUS monetise them. This is global industry standard. People who do not understand it need to learn more.

Reading back past posts online and submissions it is easy to see who is running this campaign as some type of revenge.

If auDA is supposed to be out of the PRP process what are they doing and who is allowing them to do it?

Without doubt auDA would face a direct onslaught from the global players many which are stock market listed with millions of customers plus what auDA and some may not know is that ADVERTISEMENTS ON A PARKED MONETIZED SITE ARE PAID FOR BY A COMPANY WHO WANTS IT THERE TO ADVERTISE! .. Most will use Google Adsense so in fact it is the choice of millions of advertisers who provide the content for the monetised pages.



Top Contributor
Millions of advertisers and businesses of all sizes globally rely on Monetisation to help promote and sell their products and services.

Many Australian companies rely on it and many Australian companies in fact monetise domain names including some massive ASX listed companies.

There are a very very small group of agitators who think it should be banned for some crazy non factual reason and they show their total ignorance to what it is, how it works, who pays for the advertising and the benefits it provides for the global economy.


"Domain Monetization

Domain Monetization is one of the largest and most profitable online industries. Simply put, a company or an individual decides to purchase domain names and then either to sell, lease, or park these domain names with the purpose of earning money. The ROI (return on investment) rate one could reach by means of domain monetization depends strictly on the domainer's plans for the domains and his ability to sell, lease, or park these domains.

Making Domain Monetization Profitable
Being part of the domain monetization industry may turn into a profitable business but it is also an inherently risky business. In order to be part of this industry, one should be able to identify opportunities, see the gaps in the market, and learn how to spot a good domain name. Besides spotting good domain names, one must be able to successfully sell or lease these domains legally. It is important to be aware of the principles behind purchasing and selling domain names, domain auctions, drop services, and other parts of the process.[1]

Types of Domain Monetization
A domain name can be monetized in various ways, some methods being more difficult than others, or involve a higher degree of risk. The main types of domain monetization are:
  1. Affiliate Websites – This is when a domain name is chosen and developed as a keyword for sites and advertisements. The advertisements revolve around the chosen domain name, and profit is earned by means of clicks on the advertisements and the advertised products visitors may purchase.
  1. PPC Websites (Pay-Per-Click) – In the case of PPC campaigns the profit is earned from PPC advertising systems such as Google AdSense. These are popular and easy to implement domain monetization systems.
  1. Domain Parking – Even if this type of domain monetization is not highly used, the possibility of "parking" the domain name is possible. Basically, the domain name contains many targeted advertisements based on specific keywords. Profit can be earned by publishing advertisements on the parked domain name. The domain name can be put up for sale at any time. [2]
  1. Domain Leasing – If the company or the owner does not want to publish advertisements, the domain name can be rented to other advertisers or interested parties. This is a relatively easy way of earning profit by means of domain monetization.
  1. Domain Purchase and Resale – In order to earn profit from domain names, one should be able to identify an opportunity based on a specific domain name. Depending on the business, a domain name's value can increase over time exponentially. Domain monetization by means of this method supposes registering a new website/buying an existent website and selling it after its value has increased.
  1. Domain Development – This involves registering a domain name, creating a business model, and developing an attractive website, with unique content, unique features, and a unique design.[3]
  1. Domain Monetization
  2. Parked Domain Monetization
    Ways to Monetize a Domain "
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Top Contributor
Have been hearing similar things about auDA staff going to meetings. Perhaps auDA can explain the role of staff at these meetings?

Has the PRP been run in a genuinely independent fashion or does auDA exert some form of control over it? Why was the CEO reporting to the board about the "quality" of public submissions that had not yet been made public, shouldn't John Swinson be doing that?

Screen Shot 2018-04-24 at 12.35.15 pm.png



Top Contributor

Domains Hosting SSL Certs Resellers About Us
Register Transfer/Renew Manage

Enetica Domain Monetisation Program

Monetising of domains is a business practice that involves registering domains for the purpose of earning revenue from advertising placed on these domains. The most common advertising used is keyword targeted pay-per-click ads provided by organisations such as Google.

Recent policy reviews by auDA have clarified that registering domains for the purpose of monetisation is a valid practice and fits within the current domain and eligibility rules. This essentially means you can now register whatever domain name you like, regardless of your business name or other business activities. As long as your domain name points to a page/site that has advertising related to the domain name, you are deemed eligible to register and hold that domain name.

Please see the full auDA policy clarification for complete details:

Enetica has recently created a new wholesale "Monetisation" account type. This account will be very similar to the existing reseller system but will have a number of specific additional features:

1. One Click Domain Applications
2. Bulk Applications
3. Access to our Daily Drop List
4. Instant Monetisation option
5. Special, Reduced registration fees

One Click Domain Applications

Users of this account type will be able to create Profiles for their entities which will contain all the registrant and contact details needed to register .au domains. This means you will only have to type this info once, then simply select which profile you wish to apply for each domain registration.

Bulk Applications

A special form will allow you to submit up to 50 domains at a time, all of which will be registered using your preset profiles.

Access to our Daily Drop List

Enetica has provided an expired domain list every month for the last 3 years. We have now greatly enhanced this service. The list will be updated daily, it will monitor a much larger list of domain names and it will also include the Google pagerank of each expired domain in the results screen.

Instant Monetisation option

Perhaps the most exciting and significant aspect of the monetisation system is the partnership Enetica has entered into with Fabulous.com, the world's leading domain monetisation specialists. We have secured access to the Fabulous system on behalf of our resellers that will enable you to start earning revenue within minutes of registering your domains.

If you chose to have your domains monetised through Fabulous, we will handle all the required configuration and hosting of your domain names. We will also provide you with daily reports on the performance of each domain name, and we will automatically deposit your earned revenue into your account with us in the form of credits.

Monetisation account holders will therefore have the ability to withdraw funds from your Enetica account, or you can use the credits to register further domain names.

There are no minimum requirements to have your domains monetised, you can take part with just a single domain if you wish. The only restrictions are that the domain must actually earn some revenue on a monthly basis, and no adult or gambling related domains are allowed.

Special, Reduced registration fees

Another advantage of the Monetisation account is the reduced domain fees. Instead of our usual $39/2years fees for com.au domains, monetised domains will be charged just $29/2years.

Existing Enetica resellers can simply request to have monetisation enabled for their account. You then need to create a Domainer profile which contains your business name and ABN, as well as your contact details. When you register domains using one of these profiles, you will be charged at the lower rate.

If you wish to apply, please fill in the Monetisation Signup Form, or if you wish to enable your existing account, email admin@enetica.com.au

Sign Up Now

1300 720 043 sales@enetica.com.au
Contact Us Help Policy Cloud Servers



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Domain Monetisation in the .au space (Part 1)
21 12 2008
Domain monetisation regularly causes problems for this breed of persons called ‘domainers’, with threats of domain deletion, but what does auDA’s (au Domain Administration Ltd – the Industry Regulator for the .au domain space) ‘Domain Monetisation Policy 2008-10’ (“the Policy”) actually say ? We will look at these issues in part 1 of our 2 part blog series on domain monetisation.

Our position on many of auDA’s policies is well known within the industry – they are in many cases unreasonable, do not reflect the practical realities, and do not reflect developments in the .au domain space. Whilst we acknowledge that auDA’s job as the regulator is a difficult one, and that this isn’t helped by some people who blatantly do the wrong thing, it is the legitimate domainers who get caught in the net.

The greatest issues with the Policy arise from the definitions or ‘terminology’ as auDA likes to call it contained in the Policy. The three definitions that we would like to focus on in the Policy are:

a) “domain monetisation” means registering a domain name in order to earn revenue from a monetised website;

b) “monetised website” means a website or landing page that has been created for the purpose of earning revenue from advertising, including monetised domain parking pages;

c) “domainer” means a person who has registered a domain name under the close and substantial connection rule for the purpose of domain monetisation;

These definitions are rather unusual.

The definition of ‘monetised website’ is in essence is a website that has been created for the purpose of earning revenue from advertising. Last time we checked the internet, most commercial (and some non commercial) websites sought to earn revenue from advertising their goods and services, after all, isn’t this what commercial websites are for ?

On the basis of this definition www.coopermills.com.au, www.news.com.au and www.sunsmart.com.au are monetised websites. If we were to register lawyers.com.au, and develop a website to use in promoting our services, then this would also be a monetised website. auDA agrees with this interpretation in clause 4.2 and says:

If a domain name resolves to a monetised website then auDA is entitled to regard the domain name as having been registered for the purposes of domain monetisation….

Bearing this in mind we look at the definition of ‘domain monetisation’, which means registering a domain in order to earn revenue from a monetised website. On this basis almost all domains registered for commercial (and some non commercial) websites, are registered for domain monetisation.

Having established that almost all commercial entities who have registered domains for use with their business websites are monetised websites, we look at the definition of ‘domainer’.

A domainer is someone who registered a domain name under the close and substantial connection rule (for those of you who are not familiar with auDA Published Policy – Domain Name Eligibility and Allocation Policy Rules for the Open 2LDs (2008-05) – this is one of the grounds upon which you may register a .com.au domain name under – the other is, an exact match, abbreviation or acronym of the registrant’s name or trademark) for the purpose of monetisation.

The policy goes some way to narrow its extremely broad definitions – so now we have a situation that if you are a commercial entity who has registered a domain and developed a website to resolve from it, and that domain name is not “an exact match, abbreviation or acronym of the registrant’s name or trademark;” then you are a ‘domainer’. Congratulations!"

Two ‘domainers’ that spring to mind are News Limited by virtue of its www.news.com.au website and the Anti Cancer Council of Victoria by virtue of its website www.sunsmart.com.au on which it sells a large range of products.

In part 2 of our blog series we will look at the significance of being a domainer. Stay tuned…..


Top Contributor
www.Netfleet.com.au ( Melbourne IT Group)

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Top Contributor
From what I have heard the aftermarket is close to dead, almost no activity on the drops. With auDA's continued attacks against monetisation via the PRP, the constant push for .au, and unending policy uncertainty the market is going to be bad for many years.

Make no mistake the the push against monetisation is partly coming from 1 Collins St - the panel is not independent of auDA.


Top Contributor
www.Netfleet.com.au ( Melbourne IT Group)

Take the maximum advantage of this emerging investment option. Here are top 5 reasons why the right time to invest in generic domain name is NOW.

Oh, and my favourite Melbourne IT classic was made by Shane Cultra on Domain Sherpa, in reference to their transfer process.
But we all know, at NameJet, you just roll the dice and pray it does not go to one of those smaller ones. Like Melbourne IT, I have to write a letter to my teacher of fifth grade, who will send it off to make sure that it can get transferred, and then they will send it back on a horse.

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