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HTTPS as a Ranking Signal

chris

Top Contributor
Google has recently announced that they have started to use HTTPS as a ranking signal, albeit small at this stage.

We've seen positive results, so we're starting to use HTTPS as a ranking signal. For now it's only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.

http://googlewebmastercentral.blogspot.com.au/2014/08/https-as-ranking-signal.html

What do people think of this? It looks pretty clear that "over time" this will become more important.

Cheers,
Chris
 

helloworld

Top Contributor
Idealists have wanted SSL to be standard since the 90s. Coincidently I mentioned to my biz partner that we should move to SSL a few months ago. He disagreed. Now once again we have to play catch up. I think it was obvious that'd it would eventually be a ranking factor albeit hard to judge what percentage that is.

Have you noticed an increase in the SERPS for dntrade, Chris ?
 

James

Top Contributor
We have moved a few sites to HTTPS this year yet in most cases they were marketplace style sites. We will test moving a affiliate property later this year. Further to this have mostly been positive the site moved the only one which caused issues was where they left HTTP pages live and did not implement correct redirects via the developers yet we were onto the issue quickly.

More details here on these changes -

http://prosperitymedia.com.au/seo-move-http-https-39-increase-organic-traffic/
 

findtim

Top Contributor
another cost to the client, i'm starting to feel like a dodgy mechanic

" ohh, and you will need this and that and that and that............"

--------

"over time", yes that is their way of saying " you better do it NOW "

tim
 

Offtap

Regular Member
So if this is about trust then the most expensive Verisign cert should convey the must trust; but if this is about selling stuff down our throats then Googles own budget cert. should rank higher than verisign.

That the test I would like to see - do they rank their own ssl cert above others.
 

ezymeetz

Member
I see that using https makes your site as if it is secure but I can't see the results of it as a ranking signal at least in our case.
 

Shane

Top Contributor
I've just finished changing one of my big sites over to https.

Hopefully I've done everything correctly, but it's still a little worrying. If the rankings suffer I'll be very upset!!! :eek:
 

helloworld

Top Contributor
What is weird is I have my site partially encrpted and a heap of pages where I should be using rel caniocal etc

Anyway. I've noticed traffic is coming in off terms like web hosting melbourne which I am now on second page for however the root is just standard www.

Weird. But I will take it!
 

nt81

Top Contributor
What is weird is I have my site partially encrpted and a heap of pages where I should be using rel caniocal etc

Anyway. I've noticed traffic is coming in off terms like web hosting melbourne which I am now on second page for however the root is just standard www.

Weird. But I will take it!

For those of you concerned that not *all* of the pages on your site are serving the https:// version, you can add a .htaccess file entry that will force any and all requests for your domain to the correct path.

Google is your friend on that one, but if required, yell and I will let you know where to start. That one file is all that it takes.

I understand why this is being done, and I for one am glad that Google have added it as a rank signal. Think of all those punters using your nice new shiny, responsive, database driven site over an un-encrypted WIFI / network. Begging for trouble. SO now that they have pushed mobile browsing, there are security holes that need to be addressed. Maybe ask any of the numerous A list celebs that have had their Facebook / Twitter accounts hacked by the firesheep? exploit while they were sitting at a cafe, logging in to check their social media accounts.

I don't agree with many things that google do, but https:// protocol is easier for Google to push the world on, as opposed to trying to get your average household / cafe to encrypt data over their WIFI.
 

Shane

Top Contributor
This morning Google is already ranking the https version of the home page and a couple of other pages. Less than 24 hours after the change!

No changes to rankings at this stage.
 

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