helloworld
Top Contributor
I've got a relatively new client.
His site was over optimised prior to me coming on, so I've been scaling back and trying to give each page focus.
My initial though was to preference a product page that he wants to be known for.You know, have the user land on the right page etc etc.
I decided to give the homepage (root) other industry terms. We did mention the keyword term for the internal page and hyperlink it to the internal product page. Now I know Google doesn't give as much juice to internal links as it once did. But the link made sense for those who land on the home page and want to find this product immediatly and easily.
Google started ranking his main product (top of second page) but not the page I created but the home page. Last week, this changed and Google started prferencing the product page. Although on page 3 at least it was the right page.
So i just checked the rankings and we're back ranking at top of second page.
I should note, prior to this happening I discussed with client if we should change the strategy to push focus to the home page, he preffered my initial thoughts to have users land on the right page. This is also similar to some of his biggest online competitors.
Love to get peoples thoughts here.
His site was over optimised prior to me coming on, so I've been scaling back and trying to give each page focus.
My initial though was to preference a product page that he wants to be known for.You know, have the user land on the right page etc etc.
I decided to give the homepage (root) other industry terms. We did mention the keyword term for the internal page and hyperlink it to the internal product page. Now I know Google doesn't give as much juice to internal links as it once did. But the link made sense for those who land on the home page and want to find this product immediatly and easily.
Google started ranking his main product (top of second page) but not the page I created but the home page. Last week, this changed and Google started prferencing the product page. Although on page 3 at least it was the right page.
So i just checked the rankings and we're back ranking at top of second page.
I should note, prior to this happening I discussed with client if we should change the strategy to push focus to the home page, he preffered my initial thoughts to have users land on the right page. This is also similar to some of his biggest online competitors.
Love to get peoples thoughts here.