Some of those names that P&G owns don't even look like they are worth a reg fee. Looks like someone in the marketing department got a bit carried away there.P&G own 100s of sites - http://fragerfactor.blogspot.com.au/2013/02/p-domains-part-two-322-holdings-that.html
Hard to say if they paid xx,xxx for them..
I think it is worth a couple of hundred at auction. Most towels are cotton so the first word is a bit irrelevant.
I assume they paid xx,xxx for these names as they are a large cashed up fortune 500 company.
Really, when I hear the world towels, I think of cotton towels and not paper towels, but P&G wants you to think otherwise.
Thanks I hadn't seen that press release. Do you know how much they sold all those names for?
That is the key thing,
For the paper towel market, papertowels.com is probably the key domain. For bath towels it is probably towels.com, followed by bathtowels.com, beachtowels.com etc. It doesn't matter what Proter and Gamble redirect towels.com to.
The "cotton" doesn't really add anything which is why the domain is going to have limited appeal & has lowish search stats.