The Holy Grail?

[johnsee]

What do you think would be the most competitive term (or terms) in the Australian market to rank for? I'm obviously talking non-brand (so 'google' isn't a valid answer).

Hit me with it!

 

[Rhythm]

Seo

 

[Shane]

Travel Insurance.
Life Insurance.
Credit Cards.

 

[neddy]

Superannuation.

 

[GGroup]

"How to marry a prince" or "free beer".

 

[xwdomains]

Real Estate

 

[zhenjie]

porn, sex and other adult/gambling terms simply due to the difficulty seo'ing them,

 

[Gloyns]

porn
poker
viagra
insurance
home loans
credit cards
pay day loans

I optimise for home loans and insurance daily, its a tough market with some disgusting tactics being used!

 

[zhenjie]

I think the biggest challenge would be to take on any keyword where a commercially big category killer domain or government site exist. ie "News", "Real estate", "tax" come to mind.

 

[James]

Seo
Life insurance
car insurance
Travel Insurance
Poker
Pay day loans
Some law terms
Real estate
Online education
Mba

 

[James]

Did some Analysis on SEOmoz's competitive index scores, to be honest I do not think these are very good for the AU market but it is an indication of competition rates within a search term.

Also as a note: A score of 70 = Very High Competition.
A Score of 50 = Competitive
A score of 30 = Medium to lower

Poker comes out on top from this analysis:

SEO - 72/100
Life Insurance - 71/100
Car Insurance - 71/100
Travel Insurance - 64/100
Poker - 85/100
Credit Card - 65/100
Credit Cards - 65/100
Home Loan - 67/100
Online Education - 62/100
MBA - 61/100
debt consolidation - 59/100
Lawyer - 60/100
Real Estate - 75/100
Insurance - 71/100
Tax - 65/100
Superannuation - 66/100

This was taken looking at the .com.au (Google) market.

 

[Ash]

Interesting info James. How does "web design" rate?

 

[James]

Interesting info James. How does "web design" rate?

69/100 ...

I do not think these index scores are that great but they are a good overview imo.

 

[Billy01]

10-industries-that-spent-the-most-on-adwords-in-2011

http://www.smartcompany.com.au/adve...s-that-spent-the-most-on-adwords-in-2011.html

 

[johno69]

Poker comes out on top

I'd have to agree. Not the easiest to rank highly.

 

[segator]

Did some Analysis on SEOmoz's competitive index scores, to be honest I do not think these are very good for the AU market but it is an indication of competition rates within a search term.

Also as a note: A score of 70 = Very High Competition.
A Score of 50 = Competitive
A score of 30 = Medium to lower

Poker comes out on top from this analysis:

SEO - 72/100
Life Insurance - 71/100
Car Insurance - 71/100
Travel Insurance - 64/100
Poker - 85/100
Credit Card - 65/100
Credit Cards - 65/100
Home Loan - 67/100
Online Education - 62/100
MBA - 61/100
debt consolidation - 59/100
Lawyer - 60/100
Real Estate - 75/100
Insurance - 71/100
Tax - 65/100
Superannuation - 66/100

This was taken looking at the .com.au (Google) market.

Great analysis James. Perhaps I might get some more bids now http://www.dntrade.com.au/selling-package-insurance-keyword-t4538.html?t=4538

I owe you

 

[James]

http://www.smartcompany.com.au/adve...s-that-spent-the-most-on-adwords-in-2011.html

This ones good too :

http://www.wordstream.com/images/where-does-google-make-its-money.png


But the thing is Poker is one of the highest paying affiliate areas for example, but Google does not offer PPC, you can only do SEO, hence why it is so competitive.

 

[johnsee]

Did some Analysis on SEOmoz's competitive index scores, to be honest I do not think these are very good for the AU market but it is an indication of competition rates within a search term.

Also as a note: A score of 70 = Very High Competition.
A Score of 50 = Competitive
A score of 30 = Medium to lower

Poker comes out on top from this analysis:

SEO - 72/100
Life Insurance - 71/100
Car Insurance - 71/100
Travel Insurance - 64/100
Poker - 85/100
Credit Card - 65/100
Credit Cards - 65/100
Home Loan - 67/100
Online Education - 62/100
MBA - 61/100
debt consolidation - 59/100
Lawyer - 60/100
Real Estate - 75/100
Insurance - 71/100
Tax - 65/100
Superannuation - 66/100

This was taken looking at the .com.au (Google) market.

I think that would be pretty close. I think Online Education has a massive tail which makes it easier to carve a niche into and I don't think the MBA demand is as high in Oz as elsewhere.

Apart from that though, it's pretty much on the money. The only missing verticals I see is travel. Cheap Flights, Cheap Hotels... I think there's much more competition there then perhaps the Tax/Lawyer area, if only because the online market it much more mature.