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The Holy Grail?

Discussion in 'SEO & SEM Discussions' started by johnsee, Jan 31, 2012.

  1. johnsee

    johnsee Membership: Community

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    What do you think would be the most competitive term (or terms) in the Australian market to rank for? I'm obviously talking non-brand (so 'google' isn't a valid answer).

    Hit me with it!
     
  2. Rhythm

    Rhythm Membership: VIP

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  3. Shane

    Shane Membership: VIP

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    Travel Insurance.
    Life Insurance.
    Credit Cards.
     
  4. neddy

    neddy Membership: VIP

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    Superannuation. ;)
     
  5. GGroup

    GGroup Membership: Community

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    "How to marry a prince" or "free beer".
     
  6. xwdomains

    xwdomains Membership: Community

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    Real Estate
     
  7. zhenjie

    zhenjie Membership: VIP

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    porn, sex and other adult/gambling terms simply due to the difficulty seo'ing them,
     
  8. Gloyns

    Gloyns Membership: Community

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    porn
    poker
    viagra
    insurance
    home loans
    credit cards
    pay day loans

    I optimise for home loans and insurance daily, its a tough market with some disgusting tactics being used! :)
     
  9. zhenjie

    zhenjie Membership: VIP

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    I think the biggest challenge would be to take on any keyword where a commercially big category killer domain or government site exist. ie "News", "Real estate", "tax" come to mind.
     
  10. James

    James Membership: VIP

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    Seo
    Life insurance
    car insurance
    Travel Insurance
    Poker
    Pay day loans
    Some law terms
    Real estate
    Online education
    Mba
     
  11. James

    James Membership: VIP

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    Did some Analysis on SEOmoz's competitive index scores, to be honest I do not think these are very good for the AU market but it is an indication of competition rates within a search term.

    Also as a note: A score of 70 = Very High Competition.
    A Score of 50 = Competitive
    A score of 30 = Medium to lower

    Poker comes out on top from this analysis:

    SEO - 72/100
    Life Insurance - 71/100
    Car Insurance - 71/100
    Travel Insurance - 64/100
    Poker - 85/100
    Credit Card - 65/100
    Credit Cards - 65/100
    Home Loan - 67/100
    Online Education - 62/100
    MBA - 61/100
    debt consolidation - 59/100
    Lawyer - 60/100
    Real Estate - 75/100
    Insurance - 71/100
    Tax - 65/100
    Superannuation - 66/100

    This was taken looking at the .com.au (Google) market.
     
  12. Ash

    Ash Membership: Trader

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    Interesting info James. How does "web design" rate?
     
  13. James

    James Membership: VIP

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    69/100 ...

    I do not think these index scores are that great but they are a good overview imo.
     
  14. Billy01

    Billy01 Membership: Community

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  15. johno69

    johno69 Membership: VIP

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    I'd have to agree. Not the easiest to rank highly.
     
  16. segator

    segator Membership: Trader

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    Great analysis James. Perhaps I might get some more bids now http://www.dntrade.com.au/selling-package-insurance-keyword-t4538.html?t=4538

    I owe you
    :):):D
     
  17. James

    James Membership: VIP

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  18. johnsee

    johnsee Membership: Community

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    I think that would be pretty close. I think Online Education has a massive tail which makes it easier to carve a niche into and I don't think the MBA demand is as high in Oz as elsewhere.

    Apart from that though, it's pretty much on the money. The only missing verticals I see is travel. Cheap Flights, Cheap Hotels... I think there's much more competition there then perhaps the Tax/Lawyer area, if only because the online market it much more mature.