Today's drop

[Nathan]

futurestrading.com.au $940.00
lifesinsurance.com.au $290.00
csi.com.au $223.00
bills.net.au $112.00
dogtrainingschool.com.au $112.00
springboard.com.au $106.00
perthsearchengineoptimisation.com.au $88.00
digitalmagazines.com.au $56.00
lawfirmsydney.com.au $51.00

All snapped by Netfleet...

I found it interesting that FuturesTrading went for $940... Really don't understand the logic to that

 

[neddy]

I found it interesting that FuturesTrading went for $940... Really don't understand the logic to that

Why? Did you put the term into Google? If you didn't, have a look. Forex and currency trading; derivatives, futures and share trading etc are all popular.

It also has a local monthly phrase search of 1900 @ a CPC of $11.07

 

[Nathan]

Why? Did you put the term into Google? If you didn't, have a look. Forex and currency trading; derivatives, futures and share trading etc are all popular.

It also has a local monthly phrase search of 1900 @ a CPC of $11.07

Actually, Future Trading get's 1,900 a month it look likes Futures Trading gets 4,400 but still with that logic, Bills get searched 165,000 a month and the .net.au went for $112.....

PS I did bid for bills.net.au but had a meeting and missed it by $61

 

[Mat]

lifesinsurance.com.au $290.00

All snapped by Netfleet...

I found it interesting that FuturesTrading went for $940... Really don't understand the logic to that

I found it puzzling that lifesinsurance.com.au sold for so much (imho). Did the bidders not see the "s" after life? It gets zip in terms of searches, so why did it get so much?

 

[FirstPageResults]

Bills get searched 165,000 a month and the .net.au went for $112.....

You're looking on 'Board' match type. It's only 1,300 Exact searches. See here:
http://www.dntrade.com.au/google-adwords-keyword-tool-gakt-t3638.html

'Phrase' and 'Exact' are the match types to look at, I ignore 'Broad' all together...

 

[joe]

Also consider the potential lifetime value of the type of client you could attract with a nicely developed site on futures trading .com.au

I know some finance folks for have paid more for less, in terms of GKT metrics, anyway.

 

[Nathan]

I found it puzzling that lifesinsurance.com.au sold for so much (imho). Did the bidders not see the "s" after life? It gets zip in terms of searches, so why did it get so much?

I thought the same thing....

You're looking on 'Board' match type. It's only 1,300 Exact searches. See here:
http://www.dntrade.com.au/google-adwords-keyword-tool-gakt-t3638.html

'Phrase' and 'Exact' are the match types to look at, I ignore 'Broad' all together...

Of course, sorry about that... Anyways same logic still apply.... Why pay $940 for a .com.au searched nearly the same amount of times per month as the.net.au that went for $112?? Because the CPC is higher? [FuturesTrading.com.au is 1900 while Bills is 1,400] Google.com.au will rank .com.au and .net.au higher than any TLD because of the country, only on google.com.au of course.

Even if your .net.au comes under .com.au it's still going to get traffic, people still read at least the first page of google's search results.

 

[joe]

not just the cpc but the commercial intent. I have no idea what bills.net.au could target but it's clear what futurestrading.com.au would be about

 

[Shane]

You can't compare futurestrading.com.au with bills.net.au.

Forget about the number of local searches and CPC etc. Even if 'bills' was getting ten times the searches as 'futures trading' I would still prefer the later.

People searching for 'futures trading' will be searching for something very specific that can be relatively easily monetized.

'Bills' on the other hand is very broad and vague. What is someone who types 'bills' into Google really searching for? How are you going to make money out of it? If it was a com.au then there's the potential for some branding, but being a net.au you can't even do that.

Newbie domainers need to lay off the Google KWT and start considering how a domain will actually make money, because ultimately that's what determines a domain's value.

PS. I wouldn't pay reg fee for bills.net.au...

 

[FirstPageResults]

"Futures Trading" is highly targeted and also profitable online, whilst "bills" is very board - is it legislation, someone called Bill, a birds bill, paying a bill?

 

[Shane]

not just the cpc but the commercial intent. I have no idea what bills.net.au could target but it's clear what futurestrading.com.au would be about

You beat me to it by a few seconds!

 

[joe]

another thing to consider is despite the GKT reporting "bills" getting 1300 exact with a cpc of $13, there is zero competition for the keyword meaning you'd be unlikely to get much per adsense click. The long tail for +bills isn't all that impressive either.

 

[joe]

You beat me to it by a few seconds!

haha yep, i read your mind and paraphrased. Speed to market ftw

 

[neddy]

you can't compare futurestrading.com.au with bills.net.au.

Forget about the number of local searches and cpc etc. Even if 'bills' was getting ten times the searches as 'futures trading' i would still prefer the later.

People searching for 'futures trading' will be searching for something very specific that can be relatively easily monetized.

'bills' on the other hand is very broad and vague. What is someone who types 'bills' into google really searching for? How are you going to make money out of it? If it was a com.au then there's the potential for some branding, but being a net.au you can't even do that.

Newbie domainers need to lay off the google kwt and start considering how a domain will actually make money, because ultimately that's what determines a domain's value.

Ps. I wouldn't pay reg fee for bills.net.au...

+100

 

[Nathan]

You can't compare futurestrading.com.au with bills.net.au.

Forget about the number of local searches and CPC etc. Even if 'bills' was getting ten times the searches as 'futures trading' I would still prefer the later.

People searching for 'futures trading' will be searching for something very specific that can be relatively easily monetized.

'Bills' on the other hand is very broad and vague. What is someone who types 'bills' into Google really searching for? How are you going to make money out of it? If it was a com.au then there's the potential for some branding, but being a net.au you can't even do that.

Newbie domainers need to lay off the Google KWT and start considering how a domain will actually make money, because ultimately that's what determines a domain's value.

PS. I wouldn't pay reg fee for bills.net.au...

Thanks for your feedback; I agree with most of the points, however I don't believe a .net.au can't be branded, in relation to the Google KWT, it's only a tool not something you should solely go off, I was using it for referencing.