The value of a keyword rich domain name

[sensoryfx]

So it seems people will pay quite a bit for the right domain name but how much value is it really in terms of SEO ? And what is its real value if not in terms of SEO ?

From what little research Ive done, people say it is low on the list of priorities.
One SEO expert said it has no value and he could get 'dog poo' to rank number one for womens perfume if he wanted to

 

[sp@rky13]

Having a keyword rich domain helps some but the content is the main thing that needs to be dealt with SEO wise (my belief at least). The reason a keyword rich domain is good is that it's fairly easy to remember and makes sense for the content.

 

[coreyg]

before I purchase a domain name...I run it through www.valuate.com to check Freq. Searches, Traffic, Comp., CPC, and com/net/org (what's registered)

I then check the number of searches at Google.com & Google.com.au
plus Google Insights for Search with and without the Filter @ http://www.google.com/insights/search/#
view the Traffic @ http://www.alexa.com/

use the AdWords tool to check the number of AdWords advertisers info @ http://en.wikipedia.org/wiki/AdWords
check the Ad competition whether it is Low, Medium or High and Avg CPC $

What do other's do?

Cheers
Corey

 

[sensoryfx]

So really, if im going to develop a resource and try and make it valuable via SEO, and generate some advertising revenue from it, i could just start of with one of my existing domains ... eg. ezyebusiness.com and later on develop ezyelearning.com

 

[Timmy]

One SEO expert said it has no value and he could get 'dog poo' to rank number one for womens perfume if he wanted to

Keyword domains and advice can be both good and bad.

Many factors determine the value of a domain including brandability, length, age, search volumes, marketability and also lets not forget the old adage that "true beauty is in the eye of the beholder".

Keywords domains aren't the be all and end all, but anyone who says they have no value is a tool.

Any domain is capable of ranking well, exact match and generics just make the process a million times easier. Your mate, the expert can have DogPoo.com.au any day - I'll take Perfume.com.au

 

[James]

Exact Match Domains are good for SEO but I think they are going to be less and less powerful in comming years. Too many people are wining about them and the power is dropping, I know I have like 100 EMD domains.

I actually wrote about them the other day on my blog - http://jamesnorquay.com/the-exact-match-domain-debate-for-seo/ and how people are complaining.

Really you need links, links, social, on site optimization and great content to rank well for good terms but.

 

[DavidL]

Keyword rich domains deliver HUGE seo benefit, make no mistake.

DomainName.com.au
CocktailRecipes.com.au
Photographers.com.au
CreditCheck.com.au
BikeInsurance.com.au

All #1 in Google for their EMD keyword. I don't believe they would have a chance if it weren't for the domain.