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The rising popularity of .Com in Australia

Discussion in 'Domain News' started by snoopy, Sep 4, 2017.

  1. Scott.L

    Scott.L Membership: Trader

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    auDA Member:
    Yes
    Show me the consumer demand for it.
     
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  2. Cheyne

    Cheyne Membership: Community

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    People don't need to be asked. Asking causes confusion. It needs to be implemented, demonstrated and marketed. Do you think if people were asked about the NBN they would have said yes? Of course not. The enthusiasts would have said yes, the pensioners and non-tech baby boomers would have said no, and the rest wouldn't have a clue and would say no because change is bad.

    I am telling you with absolute proof behind my words that the second most common question our sales team is asked is why they can't register the .au domain name. And if those from the Big 3 don't agree with me they can come here and call me a liar, so unless our customers are for some reason different to the rest I am certain people want it.

    I am all for finding a working solution, I just don't agree with the few here who keep saying how much of a bad idea it is because in their opinion it hasn't worked out in other countries even though they have had just a few years to develop. It's a terribly narrow-minded and short-sighted view that doesn't float with me.
     
  3. Scott.L

    Scott.L Membership: Trader

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    auDA Member:
    Yes
    Show me the consumer demand for it.
     
  4. Cheyne

    Cheyne Membership: Community

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    Neither has the example of BigW. They simply use the .com as a short URL for their catalogue which redirects to the .com.au.
     
  5. Cheyne

    Cheyne Membership: Community

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    I did. Read my post:

     
  6. Scott.L

    Scott.L Membership: Trader

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    Let me ask you, has your company created an opportunity to record a legitimate online survey or direct them to an IVR based survey, you cant expect people to rely on your intuitive guess? If deciders are really seeking to understand consumer demand for it then these simple efforts would have been organised across the industry.
     
  7. Bacon Farmer

    Bacon Farmer Membership: VIP

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    Convert .com.au to .au

    Problem solved.
     
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  8. Cheyne

    Cheyne Membership: Community

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    One of our sales processes is to internally record requests for products or services we currently do not offer.

    But feel free to explain to me why there are nearly 16M .cn domains registered? Does this example not fit the agenda?

    .cn was released years after .com.cn and it has taken over with 13 years under it's belt. :)
     
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  9. Horshack

    Horshack Membership: Community

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    No I don't think so. The big end of town in China all use .com names. That's where the demand for .com names appears to be coming from.
     
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  10. eBranding.com.au

    eBranding.com.au Membership: VIP

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    Perhaps in theory this sounds like a good idea, but it's just as bad!

    Thousands of trade marks would no longer retain their full value. By that I mean any trade mark that includes '.com.au'.

    Trade mark lawyers would be ecstatic though, they'd get to clip their ticket again by filing trade marks for the '.au' equivalent!

    I've got a few trademarks that include '.com.au', so I'd be in that boat.

    And that's only the beginning. Any branded items (business cards, signage, etc) would need to be replaced.

    It would add many millions of dollars in costs for Australian businesses.
     
  11. eBranding.com.au

    eBranding.com.au Membership: VIP

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    Apples and oranges Cheyne!

    Here's an excerpt from one of my previous submissions to auDA:

    Direct registrations have not been successful in developed markets

    The introduction of direct registrations in developed markets, with established ccTLDs already in place, has been underwhelming, to say the least. The introduction of direct registrations for .uk and .nz are examples of this.

    There has only been what I would call 'success' (in terms of adoption rates for the direct registration option) in developing markets, where ccTLD use was still in the early stages when direct registrations were introduced. India is a perfect example of this. In that market, .in is now the favoured option (over .co.in); and that’s clearly reflected in the registration figures and aftermarket sales.

    Where direct registrations have been introduced in developed markets (e.g. the UK), the existing second-level commercial extensions (e.g. .co.uk) have continued to dominate in terms of usage and market awareness. This has also been reflected in the registration figures and aftermarket sales.​

    India is the example used in the excerpt above, but China would've been an equally valid example.
     
  12. Cheyne

    Cheyne Membership: Community

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    So you're saying that .cn, the largest ccTLD with over 20 MILLION domains registered, isn't an example? Wowsers.

    Fine, let's look at .SG. In the last 8 years the gap has been steadily closing between .com.sg and .sg even though total domains registered is slowing. Sound familiar? It should.
     
  13. Cheyne

    Cheyne Membership: Community

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    But you have no basis for that because you do not own a crystal ball. History is proving that the longer the direct extension exists the further take up it gets. You cannot deny that argument, I have given you the facts in black and white.

    .uk and .nz are terrible examples because they haven't had time to properly develop. Others have had decades and they have worked. You might want to adopt a "wait and see" approach but I am far more progressive and we're entitled to different views.
     
  14. Scott.L

    Scott.L Membership: Trader

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    Flood and Flog a monopoly product of policy into a restricted namespace is not considered a good business model for success.

    Well I'm glad you agree. We cant rely on guesswork, we need data about consumer demand.
     
  15. eBranding.com.au

    eBranding.com.au Membership: VIP

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    Yes
    On that we agree! ;)
     
  16. findtim

    findtim Membership: VIP

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    auDA Member:
    Yes
    and there you have it !
     
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  17. snoopy

    snoopy Membership: VIP

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    It came in well before the market matured. I would not say it has taken over though. Similar situation to India. Their market is split 3 ways, .com.cn, .com, .cn.

    It can be seen in the link below. .Com looks to be the main extension. Only 8 .cn's in the top 50.

    https://www.alexa.com/topsites/countries/CN

    .uk, .au & .nz are different situations because these markets are mature. That is why the new extensions (.uk and .nz) are failing, the standard was set years ago. All .au will do is take some very small market share and make .com more popular here.

    If AUDA hopes to model things on China then .com.au is screwed and Verisign better open an office!
     
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  18. snoopy

    snoopy Membership: VIP

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    Worth remember what the other Ventraip forum member (Angelo) said about the .au proposal also,

    http://whrl.pl/Re06hM
     
  19. Cheyne

    Cheyne Membership: Community

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    It's not if you rely on an existing portfolio of domain names that you're trying to sell and hold value. ;)
     
  20. Cheyne

    Cheyne Membership: Community

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    If this is all direct registrations will do then why not let it? Direct registrations have done no harm to the awareness of the global standing of any ccTLD, in fact every piece of data I can find shows the contrary.