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The Rise and Fall of .ly Domain Names

AlexRav

Regular Member
Interesting article on the .ly extension and other popular country codes commonly used by startups.

"Syria is by no means alone as a complicated country in control of a catchy .com alternative. Montenegro is responsible for .me addresses -- popular for personal portfolios, and also with Facebook, which now owns fb.me. Libya licenses every url that ends in .ly: embed.ly, crowd.ly, Adf.ly, Ow.ly, and all the the “bit.ly” links shortened by Bit.ly.

The nation of Tuvalu licensed their suffix, “.tv”, to Verisign in exchange for $10 million up front, and $2.2 million annually. That annual fee makes up about 10% of the small island government’s total revenue. Tuvalu’s government has literally paved their streets with domain name money. The coincidence that their country name’s international abbreviation is an English-language pun has become, arguably, their most valuable resource.

How did such a system come about? And is it here to stay?"

http://priceonomics.com/the-rise-and-fall-of-ly/
 

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