Should A Startup Spend VC Funding On A Domain Name?

[chris]

An interesting article on Forbes about choosing a good domain name for a new venture.

This is part one of a two-part series on domain names and startups; part 2 will be “Build Your Startup on Premium Real Estate: a Vacant or Undermonetized Domain Name”.

It is no coincidence that companies with the best domain names often tend to rise to the top of their space

http://www.forbes.com/sites/davidte...-a-startup-spend-vc-funding-on-a-domain-name/

Cheers,
Chris

 

[johno69]

I've spent a fair bit of time at startup conferences in the past 12 months, and nobody cares about generic domain names.

All they care about is being short pronounceable brandable domains.

So many are trying to use crap like .co

 

[whiterabit]

I received advice from a VC guy along the lines of:

1) Don't pay for a domain
2) Make sure its under 10 characters
3) and four syllables
4) if the dot com is gone then the dot co is the go.

Personally I agree with all of that in principle but I'd use VC cash to buy a domain if I thought that it would really really really make a difference to the business model.

 

[findtim]

business model is the key.

crazyjohns means nothing but it has a great business model

.co .......... go away and come back when you have a better idea !

tim

 

[eBranding.com.au]

I received advice from a VC guy along the lines of:

1) Don't pay for a domain
2) Make sure its under 10 characters
3) and four syllables
4) if the dot com is gone then the dot co is the go.

Personally I agree with all of that in principle but I'd use VC cash to buy a domain if I thought that it would really really really make a difference to the business model.

I've heard the opposite regarding .com domains. They've basically said 'get the .com - don't bother with other extensions'. One person suggested that they wouldn't invest if they thought they wouldn't be able to secure the .com for the brand.

 

[findtim]

TLD or ccTLD are the ONLY go for investment.

and columbia i don't do business in. All you will do is GIVE traffic to the TLD's

tim