LOL Aaron is good for a laugh too... he loves to rant and bad mouth Google (though it can get repetitive) I don't know if this is largely a linkbait strategy, but I suspect it is just his nature.
That said he is one forwarding thinking cookie and I definitely appreciate his very business/economic perspective when it comes to SEO. All website owners that rely on organic search should be reading his blog.
Back in the day I actually bought a copy of the actual SEO Book (the ebook he used to sell before he moved to a membership model). It was like the SEO Bible back in the day, and whilst I'm not a member of his service I'd be pretty confident that what he'd be offering would be good value.