hmm so basically numbered search results. So if you search google.com for Magazine Subscriptions (http://www.google.com/search?q=magazine+subscriptions&pws=0&gl=US), it shows:
1) next to my site MagazineSubscriptions.com (shameless self promoting)
2) next to mags direct
3) next to magazines
11) next to whatever is on page 2, top position.
21) next to whatever is on page 3, top position.
I've seen this type of thing in the past.