chris
Top Contributor
A good read by George Pongas, General Manager at AusRegistry.
http://www.ausregistry.com.au/news/...es-a-valuable-asset-for-australian-businesses
One of the most pertinent issues business owners face when establishing an online presence is how to direct customer interest to their website and translate that into revenue.
Often, this includes sales and marketing tactics like direct mail, lead generation and online campaigns to drive awareness.
Some savvy business owners also invest in search engine optimisation and marketing techniques to increase the number of leads they receive from Google, Bing and Yahoo!.
An area businesses regularly overlook is their humble domain name.
http://www.ausregistry.com.au/news/...es-a-valuable-asset-for-australian-businesses