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Premium .com.au domain names a valuable asset for Australian businesses

Discussion in 'Resources & Success Stories' started by chris, Jan 30, 2014.

  1. chris

    chris Administrator

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    auDA Member:
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    A good read by George Pongas, General Manager at AusRegistry.

    http://www.ausregistry.com.au/news/...es-a-valuable-asset-for-australian-businesses
     
    3 people like this.
  2. Jamie-AU

    Jamie-AU Membership: Community

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    Some interesting points in that article.

    However, was Woolworth's $33,000 purchase of "hardware.com.au" worthwhile given that for the last 4 years they have done nothing with it? Shouldn't they have least redirected to the website of their new hardware brand, Masters?

    Interestingly, the WayBackMachine reveals that the rival hardware chain, Bunnings, actually had a website at the hardware.com.au address during 2005 and 2006. Wonder why they let it go?
     
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  3. Rudy

    Rudy Membership: Community

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    Renewing a domain tends to become the responsibility of one of the staff and with a number of staff changes it's quite easy for someone to just not know about the domain or let it lapse by mistake I guess. It happens all the time. Just look at investmentproperty.com.au that went for $125,000 at netfleet.com.au (expired domain). That renewal lapse was an accidental oversight at the time.

     
  4. DnEbook

    DnEbook Membership: VIP

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    The above situation was a one off ……i suggest , most expired domains do not command that figure on the drops
     
  5. findtim

    findtim Membership: VIP

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    staff changes I think are a MAJOR reason for good names dropping, are there any registrars that have a second email address allowed to be entered for domain ownership?

    tim
     
  6. Jamie-AU

    Jamie-AU Membership: Community

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    For .com.au domains, there appears to be several email fields in the registration details:

    1) Registrant Contact Email
    2) Admin Contact Email
    3) Tech contact Email
    4) Billing contact

    I wonder if all those email addresses (if they are not all the same) are individually sent expiry notifications? If so, it might be wise for domain owners to include a different email address for each, to ensure they don't miss notifications. Particularly, as Tim mentioned, if one staff member has left, or is simply on extended leave.
     
  7. findtim

    findtim Membership: VIP

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    yeh, but my address is generally in all of them and i only receive 1 email so i think the billing is used for renewal and the others are just used if you phone them up and need a password reset or something then they can email you.

    eg: hi, our office person has left, we have changed web developers and we need to get in and pay but the admin address is still on my computer so can you send it there...." which i have had to do for new clients before.

    tim