Panda sells out!

[Offtap]

Panda who stem from the OMG days of domains have just sold out there entire domain portfolio and bookmaking business to Ladbrokes.

http://www.4-traders.com/LADBROKES-...-Australian-sports-betting-operator-17237641/

 

[Ashman]

That's another British company to recently acquire an Australian online bookmaking business. Back in August 2013 TomWaterhouse.com was sold for $34M to William Hill.

I wonder if the acquisition by Ladbrokes was in response to William Hill's investment.

 

[Offtap]

Ladbrokes have wanted "in" for a long time and couldn't find the deal they wanted.

The most interesting part of this deal is Ladbrokes didn't just buy the bookmaker.com.au business - they bought the 3000 domains and websites that used to feed it as well - like races.com.au, horseracing.com.au plus numerous others.

They now own a bookmaker and also run their own affiliate network.

 

[James]

That's another British company to recently acquire an Australian online bookmaking business. Back in August 2013 TomWaterhouse.com was sold for $34M to William Hill.

I wonder if the acquisition by Ladbrokes was in response to William Hill's investment.

The price for Tom Waterhouse was:

34 million + on target earnings outs to 110 million over 3 years.

They had some high debt tom waterhouse.

The thing about bookmaker is that they were smart the way they did marketing (mostly online)

 

[Chumby]

Any ideas what the 3000 names were?

I remember them grabbing some off the drops that I was after...

Cheers
Chumby