chris
Top Contributor
I know a few DNT members are heavily into video so not news to some, but interesting to see some local forecasts for video.
http://smarthouse.com.au/Content_And_Downloads/Industry/F5W9B6P9
Cheers,
Chris
The researcher forecasts strong growth will continue over the next five years with the market growing at a CAGR of 39 percent, increasing from $86 million in 2012 to $442 million in 2017.
It is expected to outperform all other major online general advertising segments such as banner ads, advertorials, sponsorships and e-newsletters.F&S says 94 percent of 15- to 17-year-olds now watch TV shows and/or movies at least once a month on a desktop or laptop.
Smartphones and tablets are also playing a key role with two-thirds of smartphone users watching short video clips on average at least once a month.
http://smarthouse.com.au/Content_And_Downloads/Industry/F5W9B6P9
Cheers,
Chris