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Online AU Video Ad Forecast

chris

Top Contributor
I know a few DNT members are heavily into video so not news to some, but interesting to see some local forecasts for video.

The researcher forecasts strong growth will continue over the next five years with the market growing at a CAGR of 39 percent, increasing from $86 million in 2012 to $442 million in 2017.

It is expected to outperform all other major online general advertising segments such as banner ads, advertorials, sponsorships and e-newsletters.F&S says 94 percent of 15- to 17-year-olds now watch TV shows and/or movies at least once a month on a desktop or laptop.

Smartphones and tablets are also playing a key role with two-thirds of smartphone users watching short video clips on average at least once a month.

http://smarthouse.com.au/Content_And_Downloads/Industry/F5W9B6P9

Cheers,
Chris
 

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