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The media buy up continues...
http://www.smartcompany.com.au/reta...idspot-group-to-news-corp-for-45-million.html
http://www.theaustralian.com.au/bus...ws-online-empire/story-e6frg996-1226083050545
News Corp announced yesterday it would purchase KidSpot and all of its related entities, including Birth.com.au, Kidspot.co.nz, The Spot, SheSpot, Research Studies, Mums Say and Baby and Kids Market, which hold offline parent community markets.
http://www.smartcompany.com.au/reta...idspot-group-to-news-corp-for-45-million.html
MAINSTREAM media's demand for digital transactions business shows no signs of abating, with News Limited acquiring online parenting business Kidspot.
News would not say how much it paid for Kidspot but sources familiar with the sales process, handled by advisory group Lexicon Partners, said the price would be close to $50 million.
http://www.theaustralian.com.au/bus...ws-online-empire/story-e6frg996-1226083050545