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New online supermarket

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It's interesting, a lot of it certainly appears cheap. You would have to buy a few items to make sure you get a saving given the $11 flat rate.

Looks a little thrown together in parts.. with some bugs and editors notes still in the FAQs. Guess they rushed to get it up before competitors.

Also when you go to checkout it takes you back to DealsDirect to login/register which is a little confusing but also convenient for existing customers.. so it's kind of just a mini version of their normal site with a special shipping rate.

Pretty low risk for them overall, be interested to see where they take it for here.
 

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