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MothersDay.com.au Auction - Yes.com.au and more...

Discussion in 'Drop.com.au' started by Drop.com.au, Apr 29, 2010.

  1. Drop.com.au

    Drop.com.au Membership: VIP

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    Hi Guys,

    I sent out a Press Release today via AAP so we are hoping for some media coverage. Rather than paraphrasing, below is the Press Release for all to read.

    Hopefully this creates some stimulus in the domain industry that is to all our benefits.

    Best Regards,
    George Pongas

    ---

    IMMEDIATE RELEASE

    Keyword category killer domain 'mothersday.com.au' auction:
    The perfect Mother's Day gift for online retailers!


    Brisbane, Queensland – 29th April, 2010 Drop.com.au, an Australian domain registrar and auction provider, today announced their auction now open for the domain names ‘mothersday.com.au’ (starting price AUD$7,500), and ‘yes.com.au’ (starting price AUD$20,000) as well as more than 50 more premium com.au and net.au domain names.

    Auction site Drop.com.au has seen some impressive inventory in its expired domain auctions - earlier this year ‘carparts.com.au’ was acquired for only $18,011 and ‘printing.com.au’ sold for just $9,211 in 2009. Now they are looking to replicate that success with this, their first major secondary market auction. Until a little over 18 months ago the sale of Australian domains names was effectively prohibited by the au Domain Administrator, auDA. Following a change of auDA policy in July 2008, an emerging market for desirable com.au domains has been created.
    Acquiring key domains has developed into an important strategy for all online businesses, but it is not just about brand protection. Domains drive traffic, which then relates to sales for a company’s products or services. The domain ‘mothersday.com.au’ is the perfect web address for any online retailer looking to own this keyword category killer.

    George Pongas, Business Development Manager at Drop.com.au commented, “Once you own ‘mothersday.com.au’, you basically own the direct navigation traffic it generates too. With approximately 18,100 Australian local searches for ‘Mother’s Day’ in March 2010 and a Cost Per Click (CPC) rate on Google circa $1.20, you can quickly see the business case for acquiring this domain name.”

    Pongas continues, “After acquisition, the ongoing costs are just $49.95 every two years for the registration licence renewal. As a long-term investment it makes perfect sense for an e-tailer to add this domain to their portfolio. Once sold, it is unlikely to be listed for sale again for a very long time, if ever.”

    Included in the same auction is the domain ‘yes.com.au’, this is considered to be a premium name because of the generic nature and the domain length of just three letters.
    Fabulous.com Domain Broker, Andrew Wright, suggests that generic keyword focused domains are ideal for search engine optimisation (SEO) and pay-per-click (PPC) marketing purposes.
    “Generic keyword related domains appear higher in organic search listings and generally receive a higher quality rank when running paid search campaigns,” he explains.

    Wright goes on to cite the famous case of Tennis Australia acquiring ‘tennis.com.au’ for what was reported as a hefty fee of just less than a six-figure sum. Also referring to Fosters owned ‘beer.com.au’, ING’s ‘mortgage.com.au’, and National Foods Milk Limited’s domain ‘milk.com.au’, as good examples of corporate brands that understand the value of using generic domain names for online marketing.

    The auction is now open at www.drop.com.au/fabulous, and ends Thursday May 6th, 2:30PM (AEST). Anyone can watch or participate in the auction with prices dynamically changing on the auction site in real time to make for an entertaining spectacle. Importantly though, you must satisfy auDA eligibility policy to hold a com.au or net.au domain licence. During the sign up process the Drop team will clear you for registration compliance and assist you to participate. So if you are interested in any of the domains, international companies included, contact Drop at support@drop.com.au, or visit www.drop.com.au/fabulous/join to get started now.

    --End

    About Drop.com.au and Dark Blue Sea
    Trading as Drop.com.au, Fabulous.com.au Pty Ltd is part of the Dark Blue Sea group of companies. Drop.com.au, an auDA accredited Australian domain name registrar, provides expired domain and aftermarket auction services to the emerging secondary .au domain marketplace.
    Dark Blue Sea is an online advertising intermediary, or “internet traffic” broker, servicing a global customer base from its offices in Brisbane, Australia. Dark Blue Sea’s suite of products includes Fabulous.com (ICANN accredited domain name registrar, aftermarket sales and monetization platform), FabulousDomains.com (secondary domain marketplace) and the Domain Distribution Network (registrar to registrar protocol facilitating the sale of premium domains).

    You can read the Drop.com.au Step By Step Auction Guide at: http://www.drop.com.au/fabulous/guide

    Media Contact:
    George Pongas
    Business Development Manager
    Drop.com.au
    Ph: +61 7 3007 0000
    Fax: +61 7 3007 0001
    Email: g.pongas@drop.com.au
    Web: http://www.drop.com.au

    ---
    PRESS RELEASE URL http://www.drop.com.au/my_account/knowledgebase.php?action=displayarticle&id=37
     
    Last edited: Apr 29, 2010
  2. DavidL

    DavidL Membership: VIP

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    auDA Member:
    Yes
    Good luck - let's hope for some good results on these great names.
     
  3. Shaun

    Shaun Membership: Community

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    Theres a few good ones in there!!!

    Well done George.
     
  4. Drop.com.au

    Drop.com.au Membership: VIP

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    Thanks. Hoping for some media coverage with the date relative mothersday.com.au. Hopefully it creates some public discourse.

    George.
     
  5. Shaun

    Shaun Membership: Community

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    George,

    What's happened to MortgageBrokers.com.au, it's saying withdrawn?
     
  6. Drop.com.au

    Drop.com.au Membership: VIP

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    Hi Shaun,

    I sent you a direct email on this matter. But for everyone's benefit:

    We have made an embarrassing error and listed MortgageBrokers.com.au without authority. Not sure how or why this happened at this point, but it appears the Seller gave us the domain by mistake instead of the correct one FundManagers.com.au.

    We do not have a relationship with the registrant of MortgageBrokers.com.au and regrettably must remove this domain from our auction.

    I sincerely apologise for the mix up, and hope we did not inconvenience anyone too much with this frankly embarrassing error.

    Oh well - it at least adds a new step in our authorization procedures.

    Best Regards,

    George Pongas
    Business Development Manager | Drop.com.au
     
    Last edited: Apr 29, 2010
  7. Shaun

    Shaun Membership: Community

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    Sorry mate, I have a 20 min delay on emails.

    Thanks.
     
  8. DavidL

    DavidL Membership: VIP

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    auDA Member:
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    Gorge, did you send the story to a PR distribution company?

    I've had good success using these guys in the past - http://ozmedia.com.au/.

    That got us good coverage on the SexToys.com.au sale for example -http://www.google.com.au/#hl=en&source=hp&q=sextoys.com.au+record&meta=&aq=f&aqi=&aql=&oq=&gs_rfai=&fp=ba6977bd596143c7
     
  9. Drop.com.au

    Drop.com.au Membership: VIP

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    Thanks for the tip David. The Press Release was distributed yesterday via: AAP MediaNet http://www.aapmedianet.com.au/

    Haven't used AAP before and waiting for some feedback from the account manager. I plan to do some additional promotion too so maybe I will try ozemedia.

    Happy for you to distribute the Press Release to your database as well :p

    Actually, in all seriousness, that offer is extended to everyone. After all, we do all want to make our collective sandpit bigger.

    Regards,
    George
     
  10. Drop.com.au

    Drop.com.au Membership: VIP

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    MothersDay.com.ay Wrap Up

    We are extremely pleased with yesterday's results. With 20 of the 53
    domain listed sold, we cleared 37% of the auction inventory and generated
    $14,780.00 (Ex GST) in aftermarket sales.

    Thank you to everyone that participated in this auction, including people
    that just tuned into watch the auction. It is encouraging to see the
    secondary market grow in the .au space and we are committed to continuing
    to provide a platform that will grow the value of Australian domain names.

    Here are the results, from yesterday:

    Domain Name , Price , Users , Bids
    MothersDay.com.au , $7,500.00 , 1 , 1
    Tradesmen.com.au , $2,124.00 , 9 , 61
    Ride.com.au , $1,200.00 , 7 , 58
    FundManagers.com.au , $1,000.00 , 1 , 4
    TouristAttractions.com.au , $877.00 , 5 , 27
    SmallBusinessCreditCards.com.au , $666.00 , 1 , 2
    DigitalPrinting.com.au , $501.00 , 6 , 23
    Entrepreneur.net.au , $250.00 , 2 , 14
    Fathers.com.au , $200.00 , 6 , 34
    ChineseTranslator.com.au , $139.00 , 1 , 2
    Bonus.net.au , $50.00 , 1 , 1
    ChopperBike.com.au , $35.00 , 2 , 2
    ChineseLessons.com.au , $33.00 , 3 , 5
    ChopperBikes.com.au , $30.00 , 2 , 2
    RetailBanking.com.au , $30.00 , 1 , 1
    GraphicDesignCourse.com.au , $29.00 , 1 , 1
    ItalianLessons.com.au , $29.00 , 1 , 2
    InteriorDesignCourse.com.au , $29.00 , 1 , 1
    SpanishLessons.com.au , $29.00 , 1 , 1
    PerthMassage.com.au , $29.00 , 1 , 1
    ----------
    Total $14,780.00

    We appreciate that everyone is eager to find out who the buyers were for
    the domains and we will happily disclose this information once all the
    transactions are complete, subject to the buyers discretion and approval.

    With $4,839 sales transacted through FabulousDomains.com.au and the
    $14,780.00 via our MothersDay auction, I am happy to report that this
    brings our total aftermarket sales for May to $19,169. Its only day 7, so
    we have 24 more days to push that number higher still.

    Thank you to everyone again for your involvement, and for the positive comments posted on DN Trade. It means a great deal to us to have our industry's support in our endeavours and we highly value all your support.

    Best regards,
    George Pongas, and all the Drop and Fabulous team.
     
    Last edited: May 8, 2010
  11. Domain Stryker

    Domain Stryker Membership: Community

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    Congrats to Drop.com.au

    nice results ;)