first thing that came to my mind is "melbourne cup" !
i know its a once a year but very brandable for a champagne promo across australia, but now i'm getting into marketing pitch !
" bla bla champange, buy a bottle , enter the draw at ladies.com.au " win your melbourne cup luncheon ? or trip to THE melbourne cup !!!
but thats a longggggggggggggggggggggggg shot
$$: unknown but $$$$$$$$$$$$$ to make it work
tim